Steve Nelson

Product Consultant, Global Portfolio Strategy & Upstream Marketing at Medtronic

Boston, Massachusetts, United States

About

With over a decade of experience in upstream strategic and downstream tactical roles in the medical device industry, I have a proven track record of crafting innovative solutions to meet complex unmet needs in diseases with few viable management options. I specialize in leading cross-functional efforts to apply unique device-collected diagnostics to train complex algorithms that can diagnose and manage chronic diseases, and navigating the complex health system IT landscape to ensure a workflow where the right clinicians can see the right insights at the right time. My efforts have included: -Guiding a potential $2BN novel device from conception to launch -Leading a national field force through a massive reimbursement and customer change -Leading strategic portfolio planning for a $500M business

Experience

  • Medtronic (13 yrs 4 mos)
    • Product Consultant, Global Portfolio Strategy & Upstream Marketing
      Aug 2019 - Present · 7 yrs

      Driving future growth for the Cardiovascular Diagnostics business by: - Advancing the artificial intelligence strategy for our business growth - Leading future novel disease management device programs to market with novel evidence strategies, and enabling new physician-driven use cases for implantable monitors - Prioritizing pipeline investments for to lead to the new stage of diagnostic product growth - Advancing direct to consumer service and digital offerings to connect patients and caregivers to their health. - Partnering with digital health companies, clinical trialists, and payers to develop new applications of our technologies. - Evaluating where our unique capabilities can be applied to solve future unmet clinician and patient needs. - Launching novel wearable and service offerings to expand clinician outreach and add value

    • Marketing Manager, Wearables and Services, CRHF Diagnostics and Monitoring
      Jun 2016 - Present · 10 yrs 2 mos

      Utilizing Medtronic's Diagnostics existing implantable, external, and monitoring center resources along with external partnerships to deliver new and expanded service offerings in the medical space. • Led the successful launch of the novel use for our insertable cardiac monitor in the clinician’s office setting, opening opportunity for both existing and new customer types in a new setting. Leveraged input from field and customers to tailor an integrated GTM strategy targeting interested strategic segments with tailored digital plans • Led development for a novel wearable cardiac monitoring solution aimed at a new clinician for core team on creation of an innovative new wearable monitoring solution aimed at global markets lacking payment and infrastructure for traditional cardiac monitoring. Solution was scoped to add $150M in annual sales in 4 regions • Led the development and launch of a novel value-added companion service offering to our product line, helping to perform review of cardiac data for customers unable or unwilling to do so, doubling growth amongst users.

    • Principal Associate in Upstream Marketing for Diagnostic Therapies, LDRP
      Feb 2015 - Jun 2016 · 1 yr 5 mos

      My second Leadership Development Rotational Program (LDRP) rotation. Working in upstream marketing on new applications, indications, and partnerships for Medtronic Diagnostic Therapies.

  • Marketing Leadership Development Program (MLDP) Intern, US Marketing at Ethicon Endo-Surgery
    May 2012 - Aug 2012 · 4 mos

    Responsible for positioning the U.S. endosurgical line to the hospital economic buyer

  • Sales Effectiveness Intern at Quintiles
    Oct 2011 - Mar 2012 · 6 mos

    • Assisting the Evidence Based Sales group in Global Sales in developing a clear market strategy for mid-sized customers.

  • Analysis Group ()
    • Senior Analyst
      Dec 2009 - May 2011 · 1 yr 6 mos

      Providing economic and strategic consulting services to law firms, large companies, and expert witnesses across a variety of practice areas.

    • Analyst
      Aug 2007 - Dec 2009 · 2 yrs 5 mos

  • Civil Society Volunteer at BUILDING RURAL INSTITUTIONS THAT DEVELOP GRASSROOTS ENTREPRENEURS (BRIDGE)
    Jun 2007 - Aug 2007 · 3 mos

    Built framework for community organization and provided training to planning committee to identify village needs and implement projects as sole representative in rural village.