Los Gatos, California, United States
Former journalist who's deeply curious to understand and solve customer problems. Evangelize complex technology in order to enable disruptive semiconductor ICs and systems. Specialties: Go-To-Market Strategy | Business Development | Strategic Marketing | Prospecting | Sales Enablement | Characterization Test | Production Test | Global Partnerships | SEO | Cross-Functional Team Leadership | LiDAR | Sensors | Sensor Fusion | IoT | Signal Chain | Data Converters
Account manager for enterprise consumer, AI, semiconductor and energy accounts. Focused on RF applications, mixed signal power/performance measurements, DFT/digital scan patterns and DAQ/data acquisition. Work closely with our top notch FAEs, BU advocates and partners.
As part of the NI team in Emerson's Test and Measurement BU, I manage a team of four account managers calling on $30M of Western US Semiconductor and Electronics/Consumer RF accounts.
Regional sales manager for Semiconductor & Electronics accounts in Western US. 2022 President’s Club
Technical advisor for tier 1 California semiconductor companies to reduce cost of test, test times and enable faster customer time to revenue. Focus on WLAN, 5G small cell, networking, and mixed signal for semiconductor ICs and system-level test. Manage complex, long-term customer engagements involving NI's internal teams (R&D, apps engineers, marketing) and external partners Engage with internal semiconductor business unit offering managers and product planners to influence roadmaps
Product Line Director with >$200M annual revenue for NXP's analog mixed signal products. Manage a team with responsibility for >600 products and 5-6 new product definitions per year. • Authored 2019 annual operating plan for $10M R&D budget. • Launched low-power LED controller for VR headsets and successfully delivered first samples for top worldwide gaming customer. • Developed custom package for nanopower real-time clock to enable lower system power for LTE and NB-IoT wireless modules. • Achieved top forecast accuracy position amongst >20 Security & Connectivity business lines, with my product lines representing 10% of the overall business line revenue. • Enabled sales teams/FAEs with product training to distill a diverse product line down to the top 25 products to drive sales engagement and analog attach strategy. • Pinpointed $1.4B SAM for my product lines in 73 sub-segments of Consumer, Smart Home, Communications, Industrial-Medical, and Automotive markets.
Led product management and development and grew Maxim’s Signal Conditioning product lines 14% Y-o-Y to >$150M in FY2018. • Created the company's LiDAR roadmap and go-to-market strategy for autonomous driving and industrial sensing markets. • Drove business case and product development for power monitoring IC to accurately sense current in 48V data centers, increasing sales to over $200k within two years with top cloud computing customer. • Partnered with sales team for top consumer customer to launch multiple new products, driving >$2M additional revenue/year. • 2016 sales training award winner. • Established close working partnerships with distribution channels to drive market penetration. Trained distributor FAEs an average of once per quarter in order to ensure my team’s message cut through the noise of numerous other analog suppliers.
Product management responsibility for >500 signal conditioning ICs, including op amps, current sensors and voltage references. Worldwide outbound marketing responsibility for industrial automation/IoT markets, including programmable logic controllers, field sensors and motor control.
Led Xilinx’s Analog Mixed Signal platform, including power supply selection for Xilinx’s boards and kits. • Partnered with top analog power supply vendors to select ev kit power rails to supply Ultrascale FPGAs and Zynq SoC processors. • Developed system solutions for Xilinx’s integrated ADC included in FPGAs/Zynq. • Drove go-to-market activities for analog integration including press engagement, FAE training, web content, and partner development.