Atlanta Metropolitan Area
Senior commercial growth and digital transformation leader with experience driving revenue growth, customer acquisition, customer experience, and strategic initiatives across telecommunications, cybersecurity, and digital commerce organizations. Over the course of my career, I have led cross-functional teams and enterprise initiatives focused on omnichannel strategy, digital sales, customer journey optimization, go-to-market execution, and operational performance improvement. My background includes leadership roles with AT&T and Cox Communications, as well as helping scale a cybersecurity business that was ultimately acquired by Arctic Wolf Networks. I am particularly effective at aligning business strategy, customer experience, and commercial execution to drive measurable results. Colleagues know me as a collaborative leader who communicates effectively across executive, operational, technical, and customer-facing teams.
Led enterprise digital growth and customer acquisition initiatives, achieving 150% YoY sales growth. Developed predictive analytics and conversion optimization strategies utilizing A/B testing, personalization, and customer journey analysis, increasing conversion rates by 25%. Drove eCommerce strategy and feature roadmap for Cox Mobile, optimizing the digital shopping experience.
Helped scale a B2B cybersecurity SaaS business, achieving 100% revenue growth and contributing to the company’s acquisition by Arctic Wolf Networks. Developed and executed go-to-market strategies supporting direct sales and channel partner growth initiatives. Designed and implemented sales training programs, compensation structures, and pricing strategies to accelerate revenue growth. Led Customer Success initiatives focused on onboarding, customer engagement, and lifecycle management. Helped scale the business through cross-functional leadership spanning sales, customer success, and go-to-market execution.
Led enterprise omnichannel transformation initiatives, including the launch of BOPIS and Curbside Pickup experiences. Owned the product roadmap for AT&T’s “start anywhere, finish anywhere” customer experience strategy. Led cross-functional initiatives involving product, marketing, operations, and customer experience teams to support AT&T’s omnichannel vision. Led customer experience improvement initiatives leveraging customer journey analysis and data-driven decision making.
Led business customer growth initiatives focused on acquisition, engagement, and digital sales performance across enterprise channels. Led multi-threaded account management, identifying new buyers within enterprise organizations to increase solution adoption. Developed and executed data-driven sales strategies, leveraging analytics tools to improve forecasting and pipeline management.
Led customer acquisition and digital growth strategies leveraging analytics and data-driven marketing to increase customer adoption. Drove conversion rate optimization (CRO) initiatives, reducing customer service calls by 10 million through digital self-service enhancements. Applied customer journey mapping and design thinking to improve customer experience.