Muscat, Masqaţ, Oman
Throughout my career, I've been drawn to roles that sit at the intersection of people, brands, and business growth. Whether in hospitality, Key account management, marketing, business development, or retail leasing, I've always enjoyed building relationships, identifying opportunities, and creating experiences that deliver value for both customers and businesses. My professional journey has taken me across hospitality, travel, technology, entrepreneurship, and retail real estate. Each experience has given me a different perspective on consumer behaviour, commercial strategy, and what it takes to build successful businesses and destinations. While the industries have evolved, the focus has remained the same: connecting the right brands with the right audiences and creating environments where they can thrive. Today, I am part of the leasing team at Mall of Muscat, working alongside retailers, stakeholders, and partners to shape destinations that bring communities together. I am passionate about retail, placemaking, tenant strategy, and the evolving role of shopping centres as social and lifestyle hubs. I believe the best opportunities are created through collaboration, curiosity, and meaningful relationships. Whether working with international brands, emerging concepts, or cross-functional teams, I enjoy finding solutions that balance commercial success with long-term value. Always open to connecting with people who share a passion for retail, real estate, hospitality, and building great experiences. I love exploring the outdoors and travelling, and I can spend hours at a console, playing and exploring new and different genres of music.
- Developed and strategized the growth of the company through marketing, sales, brand collaborations and corporate tie-up's - Led the Digital Marketing, Marketing & Communication, Sales, Content and Graphics team - Developed, implemented and managed the company's social media strategy, managed and oversaw social media content and measured the success via insights and ad managers - Researched the latest social media best practices along with current trends, challenges and implemented them - Monitored SEO, user engagement and developed website optimization strategies - Spearheaded copywriters and designers teams to ensure content is informative, appealing and followed the set design language - Assessed financial risks involved with participating in online advertising-space - Handled client acquisition as well as client servicing to ensure Customer/Tutor satisfaction and was a liaison between the clients and suppliers - Partnered with 60+ Tutors and 10 Brand collaborations - Hired and Trained 19 members from the Sales and Marketing teams - Planned and Developed the first 4 Workshop on Demand Series - Increased the social following on Instagram from 100 to 2400 organically and built an online presence on LinkedIn with a 20% higher engagement rate - Conducted India's 1st ever VR powered TEDx for TEDxSereneMeadows in collaboration with Book A Workshop
- Responsible for maintaining relationships with Corporates, Travel Agents, Industry influences, key strategic partners and stakeholder management - Partnered with OEvents, Finance and the Business Development team for the smooth running of the operations - Maintained and reviewed monthly Sales Tracker of accounts and targets - Shared regular feedback on market conditions, competition, pricing and other factors influencing on-ground sales - Drove Off-Line Sales - Responsible for managing 5 Demand Managers to generate business from the top key accounts Highlights - Handling category A accounts in Retail Channel (i.e. TC Tours, SOTC, PG4ME, SKIL Travel Private Limited) - Generated Business of ≈ 9L (123.33% achievement on an average) per month - Maintained more than 80% Retention of Key Accounts on Quarterly Basis
- Drove Off-Line Sales through rigorous cold calling and meeting potential clients/corporates /organisations to sell OYO Portfolio - Identifed/On-boarded/Developed Channel partners - Conducted periodic market research on different avenues for demand, collecting competitor data, along with data mining to generate prospective clients - Responsible for the end-to-end sales process, closing deals and retain/acquire new accounts/clients, in a specified region/market - Planned and Executed market-site visits within assigned region - Helped the Marketing team, organising promotional B2B events - Ensured collection of outstanding amount from clients/accounts Highlights - On-boarded 40+ Travel agents on our online marketplace in a span of 2.5 months. - Created SOP's for Inside Sales B2C as well as B2B.