Banstead, England, United Kingdom
Love life, God, family, relationships , cultures and kindness. Builder of digitally integrated comms/marketing strategies & campaigns (B2B + B2C); mobilising teams and volunteers; public engagement & income delivery - love empowered leadership. Experienced in diverse cultures. Career: TV (GMTV); Magazines (Youthwork); 3rdSector - Internal Agency Creative Director at £80m NGO (Global & UK Branding, Marketing, Digi, Fundraising, music); Leadership & creative consultant. Current: Global Marketing and Communications Director at VisionFund International, from Jan 2024. Director Public Engagement for two charities (YMCA) using a corporate model I adapted for third-sector: "One Kitchen, Two brands". 2019 - 2023. Previous: Author of The Centre Brain (Amazon) & founder Centre Brain Communications. Consultant to 30+ clients including Charity Commission, INGOs in Africa, US, Germany, Colombia, Ireland, and throughout the UK; a record label, and retail corporates (TopShop; M&S India): Jan 2017 - Sept 2019 Head of Global Brand & Comms at Tearfund: Dec 2003 - Jan 2017 GMTV (London TV Centre) Youthwork Magazine (Asst Ed) Skill set: Empowered leadership: Applied & tested understanding of empowered team leading; change management (redundancies and restructures); leading teams through trust-building processes. Global engagement across Africa, Asia, Latin America. Driver of "locally-led" models of development. Creative direction: Developed model ('CentreBrain') to understand \use action-based persuasions (brain). Strongly Idea-driven as a creative director. Experienced in collaborative development of campaigns (using CreativeProcess). Fundraising: Developing integrated fundraising strategies, collaboratively, including emergency-appeals; Direct Mail; Festivals; Magazines; Events materials; Films (behind & front-of-camera); Stage asks; Digital-response. Platform & Public speaking (for response and lecturing) - ‘Speaking from the Centre of the Brain’ lectures (conferences in Paris; Netherlands, Rwanda, Germany, US & UK). - Key-Note Speaker (incl regular-giving asks to audiences of 25,000). - Fronting fundraising films. Brand: Working across complex, empowered organisations to position brand. Monetizing brand; Integrated brand strategies. VIPs See people-as-people. Enjoy working with 'gatekeepers' (from Roger Moore - 007 - to Tim Hughes - commissioned to write "God of Justice") Analytic & Strategic: Honed ability to identify connections between apparently unconnected ideas, systems and creative executions, and locate these into strategic plans.
Manage Brand; Deliver creative concepts, collateral and campaigns; Lead a team of designers, writers, web eds, digi producers, acct mgrs, production specialists...