Napa, California, United States
I am the Founder of Marx and Makers, a company that advises and guides clients through innovative brand experience content and social media marketing strategies. I partner with leaders, innovators, creators and strategists to support high-performers in achieving excellence in their lives and across their business plans. Key focus: strategic brand partnerships, brand strategy, influencer marketing, social media strategies, digital media, PR, affiliate modeling and content creation. I’m a digital commerce and growth leader who builds scalable, omnichannel systems that drive revenue—not just activity. I set the vision for how brand, acquisition, conversion, and retention work together as one growth engine—and build the teams, structure, and accountability to deliver it. I create clarity, align teams to outcomes, and remove the obstacles that slow growth. My experience spans DTC, marketplaces, and retail, with ownership across the full revenue equation—from CAC/LTV and paid media to lifecycle, subscription, and customer experience. I design full-funnel strategies where paid, owned, and an integrated ecosystem of creators, influencers, and affiliates work together to drive awareness, trust, and conversion. I don’t operate at the channel level—I set direction, define the roadmap, and ensure every part of the system is working toward the same commercial outcome. At my core, I’m a leader who sets the vision, builds high-performing teams, integrates every growth lever, and owns the result. 🔶Coaching Focus: • 1-1 coaching • Team coaching • Group workshops Creative Focus: 📌Content Production 📌Integrated Brand Strategy 📌Growth Mindsets + Limitless Learning 📌Impactful Storytelling ☀️Your JOY is contagious. ☀️Ignite the room with your spark, creativity and compassion. Relevant MarTech: GRIN, Monday.com, Notion, ServiceNow, Widen, Bynder, GA4, Tailwind, Later, ClickUp, Aspire, IZEA, CreatorIQ, Teamwork, Shopify, Wordpress, ShopApp, Adobe Cloud, LTK, ShopMy, Amazon Storefront, Sprout, Slack, Notion, Drive, Canva, Loom, Motion
• Consult on organic and paid growth strategies across social and digital media including IG and TikTok.
A science-backed podcast for rewiring your mindset, habits, and environment to increase serotonin with sustainable clarity and performance. Leaders. Creators. Strategists. Certified High Performance Coach™ with High Performance Institute in 2024.
• Manage end-to-end influencer and creative campaigns for hospitality and travel. • Launch and manage TikTok Shop, DTC Creator, UGC and Affiliate campaigns. • Advise clients on social media content, influencer + creator partnerships, and PR. • Develop strategic plans for pop-up events and online reputation management. • Evaluate on-site brand experiences to enhance client engagement and visibility. • Elevate brand presence with paid media, online reviews and affiliate marketing.
• Core focus on lifestyle, wellness, hospitality, UGC, affiliate and travel campaigns.