Breda, North Brabant, Netherlands
Marketing Leader | B2B Tech | Cyber Security | SaaS | Strategic Marketing | Generative and Agentic AI | Data-Driven | Creative | Exploring New Horizons With 20+ years of experience, mostly in tech and cybersecurity, I focus on transforming global strategies into measurable regional growth. Most recently at CyberArk (now Idira), witnessing the integration with Palo Alto Networks, I have been bridging the gap between technical innovation and commercial results. I specialize in regional ownership, collaborating closely with sales and partners to accelerate market momentum and shorten deal cycles. By integrating AI for smarter targeting, I drive efficiency in competitive enterprise markets. My approach combines strategic oversight with a hands-on mindset, building high-energy teams where people take ownership and excel together. Currently exploring new horizons where I can apply my expertise to drive the next wave of tech growth. Feel free to reach out!
Focusing on advanced AI integration within marketing strategies and completed my AI for Marketing certification at the Marketing AI Institute / AI Academy by SmarterX (June 19, 2026). In addition, I’ve signed up as a reservist in the Royal Netherlands army.
Building and aligning the regional marketing plans to go to market plays and messaging in order to produce demand and engagements from new and existing accounts. Managing the collaboration with regional sales and key partners in developing joint activity plans. Setting objectives and monitoring all regional customer and partner activities. CyberArk (now Idira), officially acquired by Palo Alto Networks on February 11, 2026, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle.
Ensuring marketing continuity and regional integration into the Palo Alto Networks platform following the acquisition of CyberArk (now Idira). Palo Alto Networks is a global cybersecurity leader, delivering an integrated, AI-driven security platform. Following the strategic integration of CyberArk’s Identity Security capabilities on February 11, 2026, the company offers a comprehensive architecture across network, cloud, and identity, empowering organizations to stay ahead of threats through continuous innovation.
Creating and developing the marketing strategy in conjunction with key stakeholders. Defining and executing the tactical marketing plans to drive the required ROI and metrics for success to ensure continued growth. Working closely together with Veeam partners, cloud service providers, aggregators, distributors and alliances like Microsoft, Hewlett Packard Enterprise (HPE), Google, Lenovo, VMware, NetApp, Cisco, Amazon Web Services (AWS) and SalesForce. Veeam is the leader in backup, recovery and data management solutions that deliver modern data protection. The company provides a single platform for cloud, virtual, physical, SaaS and Kubernetes environments.
Responsible for marketing and communications in the Benelux region. Providing marketing and communication support to customers within the industry, and coordinating sales campaigns. Main goal: helping Exertis' business partners to develop their businesses & sales channels and to create visibility & exposure in the channel, both B2B and B2C. Product/solution focus areas: unified communication & collaboration, pro-audio/video solutions and connectivity solutions.