New York, New York, United States
I bridge creativity and strategy to help brands thrive at the intersection of culture, business, and innovation. With experience spanning project management, art direction, and creative strategy, I specialize in delivering campaigns that not only resonate but also drive measurable results. My career journey combines a foundation in business development and operations with hands-on creative execution. At Sigma Computing and Yext, I streamlined processes, optimized GTM strategies, and improved customer engagement through data-driven insights. More recently, I’ve honed my craft in creative direction and integrated campaign development building ideas for brands like Spotify, Vans, Squarespace, and Liquid Death that merge storytelling, design, and strategic planning. I thrive in fast-paced, cross-functional environments, guiding teams from concept through execution while balancing creative vision with operational rigor. Whether leading projects, crafting narratives, or shaping brand identities, my goal is to create work that connects deeply with audiences and strengthens brand relevance.
Account: Google
Account: Evereden, Dandelion Chocolate, Fera Pets, Diet Direct, Carbe Diem
Account: Audi US
•Leveraged data-driven insights to identify market opportunities, resulting in the creation of successful GTM campaigns •Led cross-functional initiatives to enhance SFDC, Outreach, and CRM systems, improving data accuracy by 40% and streamlining sales workflows •Developed and executed A/B testing strategies for Outreach messaging sequences, resulting in a 35% improvement in open rates and a 28% increase in click-through rates •Spearheaded implementation of data enrichment strategies, resulting in 25% increase in qualified leads •Implemented innovative demand-gen strategies and sales funnel optimizations, resulting in increases in pipeline value •Utilized Salesforce.com and other sales analytics tools to measure program performance, resulting in a 15% improvement in campaign ROI and more targeted sales efforts •Managed end-to-end project lifecycle for 3 sales enablement initiatives, ensuring timely delivery of content and achieving 100% adoption amongst the sales teams
Sigma Computing is the first company to truly deliver on the promise of self-service analytics and business intelligence (A&BI). Inspired by the spreadsheet knowledge workers were raised on, the Sigma Spreadsheet interface empowers anyone - from the data team to analysts and domain experts at every level- to analyze data, without code or extracts, and make insight-driven decisions quickly. Sigma is powering an iterative and community-driven approach to A&BI that aligns business goals with analysis and frees data experts to focus on more innovative, fulfilling initiatives. •Responsible for leading Commercial team to exceed quarterly goals by 97% in Q4 2022 and 85% in Q1 2023. •Drove strategic enablement projects by analyzing data performance and re-establishing the direction of the demand generation strategy which translated to a 40% increase in productivity. •Generated multiple resources and 10+ messaging cadences that improved workflow operations by 50% resulting in the dramatic increase of new business generated. •Partnered on product messaging for company partnerships by developing distributable white pages which lead to a 20% increase in new business for the sales team