Stephen Baker

Sr. Director @ Apollo | Marketing Intelligence and Operations, ex AWS, Elastic

Bothell, Washington, United States

About

With over 20 years in cloud and enterprise marketing — including five years at AWS — I’ve led across digital, demand gen, product, and field. Today, I manage a team of engineers and technical program managers building Intuition — our internal platform designed from first principles to connect campaigns, audiences, sales alignment, and performance data. I focus on simplifying complexity. The hardest part of modern marketing isn’t scale — it’s clarity. When teams are aligned on outcomes and metrics, systems become accelerators. I believe strategy should be shaped by the systems you build — not limited by tools you buy. Core Focus Areas: - Lead cross-functional engineering and TPM team building scalable internal marketing platforms - Architect systems using first-principles thinking to streamline workflows and reduce friction - Deep expertise in cloud GTM, lead management, and campaign operations - Advocate for building over buying — solutions should be designed to solve real business problems - Reduce complexity by aligning system design to clear, measurable outcomes - Champion strategy-led technology — systems should inform decisions, not just support them - Balance technical execution with a deep understanding of organizational needs When marketing systems are thoughtfully designed and integrated, internal velocity increases — but the real power shows up externally. With clean infrastructure, clear strategy, and the right data in motion, product-led growth becomes inevitable. Customers engage faster, value is delivered sooner, and marketing becomes a true growth engine.

Experience

  • Sr. Director of Marketing Intelligence and Operations at Apollo.io
    Jul 2025 - Present · 1 yr 1 mo

  • Elastic ()
    • Director of Product Led Growth Marketing Operations and Strategy
      Nov 2022 - Jul 2025 · 2 yrs 9 mos

    • Director of Lifecycle and Email Marketing
      Jun 2020 - Nov 2022 · 2 yrs 6 mos

  • Amazon Web Services ()
    • Manager, Marketing Platform Operations
      May 2018 - Jun 2020 · 2 yrs 2 mos

    • Manager, Marketing Automation
      Nov 2017 - May 2018 · 7 mos

    • Marketing Automation Program Manager
      Aug 2015 - Nov 2017 · 2 yrs 4 mos

  • Managing Director Strategy and Marketing at Solomon Solution
    Jul 2014 - Jul 2015 · 1 yr 1 mo

  • Marketing Analyst at WatchGuard Technologies
    Oct 2013 - Jul 2014 · 10 mos