United States
I've spent 14 years in marketing operations at B2B SaaS companies building the systems that turn marketing activity into revenue you can actually measure. The situations I get dropped into usually look the same: the stack exists but nobody owns it, leads are falling through handoffs, and marketing can't connect its work to pipeline in a way sales or finance believes. That's the problem I fix. My work covers the full ops picture: lead management and scoring, marketing and sales handoff processes, lifecycle frameworks, MarTech stack ownership, and the attribution models that actually get used. I also do process optimization work, finding where manual effort or unclear ownership is slowing a team down and eliminating it. More recently I've been building AI-powered automation with Claude and n8n that used to require engineering resources to pull off. I'm looking for a senior MOps role at a B2B SaaS company, Senior Manager or Director level, where I can own the function. While I'm in that search I'm also available for fractional engagements if you need someone to come in and fix a specific problem without a full-time commitment. Feel free to reach out.
• Built and led the Marketing Operations function responsible for lifecycle governance, funnel performance, and GTM alignment across Marketing and Sales. • Drove major improvements in MQL - Opportunity conversion by strengthening follow-up rigor, refining qualification criteria, and improving funnel predictability. • Established a unified operating model for lead scoring, routing, and attribution, ensuring consistent global execution and reporting. • Partnered with Marketing, Sales, and RevOps to define shared definitions for pipeline stages, accountability models, and KPI frameworks. • Owned the MarTech roadmap and data foundation strategy, including vendor consolidation and full-funnel attribution implementation.
• Directed global marketing operations programs, aligning regional teams on a standardized scoring methodology and lead management framework. • Built scalable lifecycle and qualification models used across multiple continents to improve consistency, pipeline visibility, and sales alignment. • Elevated follow-up performance and conversion metrics by redesigning operational workflows and removing friction between Field, Marketing, and Sales.
• Re-architected the company’s lifecycle model to simplify qualification paths and improve cross-functional understanding of the funnel. • Designed scalable lead routing and scoring infrastructure that strengthened SLA rigor and improved the predictability of pipeline generation. • Built foundational reporting and insights models that enabled Marketing and Sales leaders to make data-driven planning decisions.
• Responsible for setting up and maintaining 3rd party integrations with Marketo • Implemented and maintained new global lead scoring model • Collaborated with stakeholders from different departments to execute on and optimize business practices • Strategized with the global marketing operations team to standardize and implement global processes that will help the organization to more efficiently market and sell our products • Managed the company’s Marketo data structure and segmentation for the North American region • Supported the field marketing team by creating and organizing assets ranging from single email campaigns to multi-month email nurtures
• Manage email creation and execution in Marketo • Maintain database integrity in Marketo and Pinpointe by creating and reviewing automated programs • Train and assist new Marketo users • Optimize and expand upon the current nurture campaigns • Focus on reporting and analytics with key takeaways to implement for future campaigns • Review and improve upon existing segmentation in order to create more personalized, targeted email campaigns
• Manage email creation and execution in Marketo for Cornerstone Growth Edition and Cornestone APAC • Maintain database integrity in Marketo and Pinpointe by creating and reviewing automated programs • Train and assist new Marketo users • Optimize and expand upon the current nurture campaigns • Focus on reporting and analytics with key takeaways to implement for future campaigns