Stephen Buerkle

Director of Sales and Marketing

Cincinnati, Ohio, United States

About

I am an executive sales leader and coach who drives profitable, scalable growth of high-technology products & services. I’ve advanced from an individual contributor to leading global marketing and sales teams utilizing a combination of channels. My expertise in growth strategies helps expand the base business even in mature markets. My executive leadership includes significant cross-functional experience delivering solutions that enhance the environment in the workplace and for the customer. This approach ensures a motivated and unified team that drives impactful results, creating an organizational culture that thrives on innovation, productivity, and customer satisfaction. By emphasizing continuous improvement in the sales role, CRM, channel management, and discounting, I lead sustainable growth over extended periods of time. As a leader, I constantly challenge myself and my team to focus on improving organizational efficiency by streamlining processes, implementing automation, and removing obstacles. I energize teams and foster collaboration toward shared goals while empowering individual contributions and aligning talent including effective development.

Experience

  • Director of Sales and Marketing at Power Engineering and Manufacturing (PEM)
    Apr 2025 - Present · 1 yr 4 mos

  • TSI Incorporated (17 yrs 1 mo)
    • Vice President - Global Sales
      Jan 2014 - Aug 2024 · 10 yrs 8 mos

      Promoted to executive role reporting directly to the President and CEO. Lead a team of 120 sales professionals, managers and support staff. Developed and implemented key initiatives to enhance organizational efficiency and transparency including: Salesforce CRM: Streamlined customer relationship management to improve data-driven decision making. Sales Methodology: Introduced a new sales methodology (Aslan) to elevate sales performance and consistency across all business units. Channel Partner Management and Development Program: Strengthened partnerships through strategic planning and performance optimization. Collaborated as a key member of a four-person acquisition team to successfully onboard new talent and products, strategically addressing gaps in the product line and enhancing the overall portfolio strength.

    • Global Director of Sales
      Mar 2011 - Jan 2014 · 2 yrs 11 mos

      DICKEY-john (Wholly Owned Subsidiary of TSI) Set worldwide direction for sales, marketing and customer service for the post merger integration of DICKEY-john to TSI. Led the transformation of an unstructured team by establishing a clear organizational framework with defined goals and responsibilities, fostering alignment and improved performance. Defined clear roles and responsibilities for each team member, enabling them to focus on their strengths and prioritize key objectives effectively. Implemented an account program for large OEM’s that helped drive revenues over 50% from 2011-2013. Successfully implemented SAP ERP and CRM system, resulting in enhanced visibility and deeper insights into their business operations.

    • North American Sales Manager
      Aug 2007 - Mar 2011 · 3 yrs 8 mos

      Led the evaluation and top-grading of the North American sales force, resulting in a restructuring of the sales team and channel to drive growth in a mature market. Implemented Miller Heiman’s Strategic Selling methodology and SAP CRM across sales, marketing and customer service teams. These efforts improved alignment and collaboration

  • North American Automotive OEM Account Manager at Graco
    May 2004 - Aug 2007 · 3 yrs 4 mos

    Managed relationships with all Toyota, Honda and Nissan Headquarters and assembly plants across North America. Partnered with the applications lab to drive innovation and deliver tailored solutions, leading the automotive team to consistently achieve and exceed annual growth targets.

  • Regional Sales Manager at Henkel
    1998 - 2004 · 6 yrs

    Managed and expanded the industrial segment, consistently driving growth and exceeding targets. Earned three promotions, reflecting exceptional performance, expertise and leadership.

  • Regional Sales Manager at CRC Industries
    1995 - 1998 · 3 yrs

    Responsible for managing and driving sales for 400 distributors in the Ohio Valley region.