Hitchin, England, United Kingdom
Started in 2013, Personally is one of the fastest growing agencies. We're not a typical agency, we're formed of both ex-Yahoo/Google/Facebook engineers (people who actually worked on the ad platforms we use every day) and former price-comparison owners/advertisers who understand 'bang for buck' marketing and how to achieve the best results for the least amount of spend. We also largely work on a performance basis, we don't believe customers should pay based upon account spend when their goals are left unfulfilled. If this sounds like a company you'd like to work for or with, get in touch.
I played a key role in building and scaling my second, but most successful, digital advertising network. I managed day-to-day operations, publisher relationships, and revenue growth while ensuring the seamless delivery of ad campaigns. I also built the initial platform using Prebid and Google Ads Manager (formerly DFP), working across a variety of formats, including shopping, search, video, and traditional display. This diverse approach helped us drive exceptional results for publishers and advertisers alike. My experience at Adflare has given me a deep understanding of digital monetisation strategies and the importance of innovation in a competitive market. Adflare was successfully sold to Eva (GOAI).
I was responsible for driving the adoption of mobile technology to disrupt the remittance market. My focus was on expanding the business through strategic partnerships, scaling user acquisition, and leveraging mobile solutions to revolutionize cross-border money transfers. By championing mobile technology, we aimed to create a faster, more cost-effective, and user-friendly remittance experience. Company sold.
Successful exit January 2014.
The accelerator, made famous by the TV series on Bloomberg, was an opportunity to meet, work and collaborate with some of the most influential business people of our time.