Metro Manila, National Capital Region, Philippines
Career Highlights: Currently Chief Business Officer of YCO which is into building and operating world class, hyperscale data centers powered by renewable energy. Responsible for Customer Success, Business Development, Marketing, Customer Relationships and Industry Partnerships. As former Country Head, President and Chairman of Amazon Web Services in the Philippines, grew the business 9X in 6 years, built the 2nd largest AWS business in ASEAN, and achieved high year on year growth in various segments like, Conglomerates, Telecommunications, Banking and Financial Services, Fintechs, Mid-size and Small Business, Startups, and ISVs in various industries. Set up the Philippine offices and was instrumental in building the Sales, Partner, Solution Architecture, Professional Services, Customer Success Management, and Technical Account Management teams. Established a strong culture of trust, customer obsession, camaraderie and team work, anchored on the 16 Leadership Principles of Amazon. As FVP/Group Head at Smart Communications/PLDT, was responsible for business development at digital innovation arm, Voyager Innovations/Paymaya (now Maya Bank) during its formative years; engaged/signed strategic partnerships/agreements with over 50 international digital players in e-commerce, payments, digital media, transportation, hospitality, media, content, social media, cloud, messaging and communications by far, including internet unicorns Facebook, Amazon, Google, Google X, Twitter, Paypal, Uber, Airbnb, Waze, and others like Zalora, Food Panda, Brightcove, Carmudi, and many more; engaged over 100+ B2B and B2B2C companies including iconic accounts and pioneering projects; drives new business models and revenue streams. As Cisco Country Managing Director, grew the business to around 3x in 5 years, Exemplary Leadership Award. Director at Microsoft Philippines, ran 2 divisions with great results and multiple awards. Recipient of the prestigious Bill Gates' Chairman's Award in 2007, one of only 12 winners out of 72,000 employees that year and the lone Philippine employee to have received the honor by far. Manager at Oracle with many Club Excellence Awards; also worked at EMC and Unisys. Tier 1 Certified Speaker at Amazon, AWS Certified Cloud Practitioner. Member, Management Assoc. of the Philippines, American Chamber of Commerce, FintechAlliancePH. Board of Trustees, De La Salle - College of Saint Benilde and La Salle Green Hills in Manila, Philippines. Founder and CEO, FARManila.
Chief Business Officer at YCO building and operating world-class, highly secure, fault tolerant, highly available, hyperscale-grade, mission-critical data center infrastructure powered by renewable energy. Responsible for Revenue Generation, Marketing, Business Development, Customer Relationships and Industry Partnerships.
Founder and CEO of FARManila which is into sustainable production of high value greens/vegetables like lettuce, basil and arugula through hydroponics.
Grew the business 9X in 6 years. Built the 2nd largest business in ASEAN (Biggest Enterprise business in ASEAN and 2nd largest SMB business in ASEAN). Strong CEO, CxO and Board level executive engagements. Pioneered the successful conglomerate approach in enterprise segment wherein all 22 of the top 22 conglomerates in the country have become strong customers of AWS. Achieved many strategic and lighthouse customer wins in Telecoms, Banking, FSI, Fintech, Retail, Manufacturing, Real Estate, FMCG, Energy, and other industries. Won hundreds of SAP customers, moved from on-premise to AWS. Established a strong country vision, strategy and execution plan with a strong sense of purpose and mission encapsulated in a one-word Filipino battle cry, Siklab which means spark, to enflame hearts and minds of Filipinos by being the most trusted company that enables the Philippines to innovate through the transformational innovations of AWS. Drove sales-led, partner-led, and marketing-led events and demand generation activities that increased market penetration and accelerated customer adoption in Enterprise, SMB, Startup, DNB and ISV segments. Built a dream team of 80+ people and developed a strong leadership bench in sales, solutions architecture, marketing, partner business, professional services, and support. Championed Amazon’s Culture of Innovation and a strong custodian of Amazon’s 16 Leadership Principles and Day 1 Culture blended in the local spirit of Filipino culture and building the nation. Achieved high Connections Scores for Manager and Job Satisfaction, averaging 4.4 and 4.0 (out of 5.0), respectively, above Amazon and ASEAN benchmarks. Strong engagement with tens of thousands of developers and user groups in the country, pioneered Siklab Pilipinas Cloud Computing Bootcamps and Job Fairs and championed AWS re:Start Program that collectively engaged and trained Filipinos on AWS.
Was initially assigned to Voyager Innovations, the digital innovation arm of the PLDT/Smart Group as head of Business Development and International Partnerships. The PLDT/Smart Group is the leading ICT and Telecommunications Service Provider in the Philippines. Signed strategic partnerships and engaged with over 50 global internet unicorns and digital players including Facebook, Amazon, Paypal, Google, Google X, Twitter, Zalora, Lazada, Waze, etc. Engaged over 100+ B2B's and B2B2C companies including iconic accounts and pioneering projects; drives new business models and revenue streams in the areas of e-Commerce, e-Payments, Messaging, Zero-Rating, FinTech, Digital Marketing and other platforms. Helped the PLDT Group formulate, evaluate, recommend and execute key strategic partnerships and potential investments and acquisitions. We helped shape and form the digital and entertainment content strategy for the Group and drive new business models and revenue streams.
After a successful stint as Country Managing Director for Cisco Philippines, was part of the ASEAN Partner Business Group assigned to the partner distribution business across Indonesia Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Responsible for overall country operations and executes organic, strategic and national transformational initiatives to accelerate revenue growth in Enterprise, Service Provider and Telecommunications, Public Sector and Commercial and SMB business segments. Drove customer and market-centric solutions for Borderless Networking, Cloud Computing, Unified Computing, Data Center, Virtuatilization, Unified Communications and Collaboration, Security, Mobility, and Video solutions to various industries. Led a high performance team driving Sales, Marketing, Systems Engineering, Partners/Channels/Distribution, Services, and Business Development. Recent Results: FY13 Top 3 Best Performing Countries in ASEAN, 21% year on year growth (on 7% GDP growth), all business groups exceeded targets with Enterprise growing at 25%, Service Provider 23%, and Commercial at 15%; very high Customer Satisfaction Scores ranging from 4.45 to 4.60 from highest score of 5.00 ahead of worldwide average; achieved high growth in Data Center 25%, Collaboration 18%, Enterprise Networking 19%, SP Video 11%; won several regional awards for various teams; won several lighthouse accounts and strategic projects. Very high morale and sense of country pride for Philippine team. Put in place a sound vision and strategy, built a great team and deep leadership bench, fostered a great culture of operational and sales discipline, partner centricity, camaraderie, diversity and teamwork, and led the charge in achieving trusted advisor status in several key accounts and winning many transformational lighthouse accounts. Leadership capabilities were made evident through strong contributions to business growth as well as managing the organization through very challenging times, including the Manila floods and more recently, Typhoon Haiyan.