New York City Metropolitan Area
I am a data-driven Digital Marketing Manager with 12+ years of experience specialized in scaling brand growth through Performance Marketing, Marketing Automation, and Search Strategy. I bridge the gap between technical execution and revenue generation. In my current role at Beckman Coulter Life Sciences, I led ABM initiatives that generated $22.9M in pipeline revenue and spearheaded a CRO project targeting $18.4M in monthly bookings. My expertise lies in optimizing the full marketing funnel—from technical SEO and high-ROAS PPC campaigns to complex lifecycle automation in Marketo and Salesforce.
Supports marketing automation team in goals of ticket resolution, email deliverability, consent management. Leads account based experience marketing tactics to increase account engagement, create sales opportunities, drive website revenue, and increase pipeline. Systems include Marketo, Salesforce, Form Assembly, Zuant, Sitecore, Terminus, Clickup, Microsoft Power Apps
Managed paid media tactics for all eCommerce-enabled product lines (paid search, display, social). Managed vendor relationships, including leading marketplace vendors. Improved data quality and marketplace strategy leading to significant growth.
Lead teams in enterprise-level strategy and implementation of SEO (on-page & technical) and paid media tactics. Provided client-facing data analytics research and analysis, auditing, and project management.
PPC management of all brands, development and execution of SEO strategy, A/B testing and landing page optimization, advertising in industry-leading publications for increased brand awareness, experience with Google Analytics, AdWords, Bing Ads, Google Webmaster Tools, Moz, MailChimp.
Writing of SEO copy; editing and proofing; developing creative briefs one-on-one with clients.