Stephen Luke

President, SoloProtect US | Global Revenue & Go-to-Market Leadership, North America & Europe

Dallas, Texas, United States

About

Currently serving as President of SoloProtect US, where I lead revenue growth, go-to-market strategy, and commercial execution across North America and Europe. My role spans building and scaling sales organizations, defining go-to-market strategy, and translating product capability into repeatable, predictable revenue across complex, regulated environments. The work is operator-led, metrics-driven, and focused on durable growth rather than short-term wins. Alongside my primary role, I work selectively with early and growth-stage companies as a fractional GTM advisor, typically in moments of transition—prior to a first sales hire, during early revenue scale, or when teams are struggling to convert product traction into a repeatable commercial motion. My focus is upstream of execution: ICP clarity, messaging, deal structure, initial sales motion, and hiring readiness. In most cases, the objective is to reduce risk, compress learning cycles, and ensure that capital committed to full-time headcount is deployed into a system that is actually ready to scale.

Experience

  • SoloProtect US (5 yrs 2 mos)
    • US President | Head of Sales, North America & Europe
      Nov 2025 - Present · 9 mos

      • President responsible for revenue growth, go-to-market strategy, and commercial execution across North America and Europe for a mission-critical lone worker safety platform. • Own full P&L accountability across US and European markets, spanning sales, partnerships, and enterprise expansion • Lead multi-region sales organization supporting regulated industries including healthcare, utilities, agriculture, and field services • Drive predictable recurring revenue growth through disciplined GTM execution, expansion strategy, and enterprise account development • Partner closely with executive leadership, investors, and international teams to align product, pricing, and market strategy

    • President & Head of Sales - North America
      Dec 2022 - Nov 2025 · 3 yrs

      • Promoted to President role following sustained revenue growth and organizational scale • Built and led national sales organization, formalizing enterprise sales motion and expansion framework • Strengthened strategic partnerships and national accounts, increasing average deal size and long-term retention • Established operating cadence, forecasting discipline, and KPI visibility across commercial teams

    • Head of Sales & Marketing - North America
      Jun 2021 - Dec 2022 · 1 yr 7 mos

      • Hired to professionalize sales and marketing function during growth phase • Implemented structured pipeline management, messaging, and outbound strategy • Laid foundation for subsequent national expansion and executive promotion

  • Board Member at Trinity Business Connections
    Oct 2020 - Jan 2023 · 2 yrs 4 mos

    • Served as board member supporting organizational growth, governance, and leadership development • Advised executive team on strategy, fundraising, and community partnerships

  • President & Chief Sales Officer (CSO) at Mulberrys Garment Care
    Jun 2019 - Jun 2021 · 2 yrs 1 mo

    • Led company-wide sales strategy and revenue operations during brand expansion phase • Oversaw national sales execution while supporting operational alignment and customer experience • Partnered with ownership and leadership team on growth strategy and market positioning

  • National Director of Sales at Kellermeyer Bergensons Services, LLC
    Dec 2017 - Jun 2019 · 1 yr 7 mos

    • Directed national sales efforts across large, multi-site enterprise clients • Managed regional sales leaders and key accounts across diverse service verticals

  • Regional Director of Sales at GCA Services Group
    Aug 2015 - Dec 2017 · 2 yrs 5 mos

    • Led regional sales strategy across multiple states • Built high-performing sales teams focused on long-term client relationships