Kuwait City Metropolitan Area
Seasoned Exec leader, CMO & CCO, GM & Board adviser. 25 years+ global C-suite General Management, Commercial P&L, Marketing, Products, Customer & Digital track record. Leadership of major strategic change, and building world class capabilities & teams, which directly drive business growth & value. Top 100 CMO & CCO for world-class UK, European, Middle East, GCC & US brands. Global best practice Exec. roles @ Santander, Citi, NBK, Nationwide, Lloyds, Private Equity & UK HM Govt. Further Board Advisory & Interim @ Virgin, Barclays, NPower. Across Banking, Financial, Consumer, Utility, Private Equity, Public & SME sectors. Strategic and commercially oriented with a clear growth & results focus. Values-driven, collaborative leadership, passionate about building great cultures & high performing teams. I believe in creating the ‘conditions for success’, focussed on best in class capability & execution. Outstanding stakeholder communications, adaptable across sectors & international markets. Combining deep functional expertise with a commercial, strategic & financial mindset. MBA | Dip M (CIM) | Harvard & Insead Executive Leadership. Deep expertise: Business Leadership & Strategy | Commercial P&L Growth & Turnaround | International Markets | Brand & Marketing Strategy | Digital & Omni Channel | Business Development, Partnerships & Sales | Customer Experience & Value Propositions | Product & Pricing Management | Managing Regulation | Data Science & AI | CRM, CVM & CEX | B2C & B2B Distribution Channels | Business Coach & Mentor |
Senior Vice President (SVP) Consumer Banking at National Bank of Kuwait - a Top 10 Middle East / GCC Bank & No. 1 in Kuwait Leadership of the Consumer P&L, Customer Strategy, Marketing, Products, all Customer Segments & Digital Marketing. Mandated to drive NBK strategic transformation & growth. Introduced global best practice delivering growth and leadership across core markets. Transformation to a personalised, multi channel, customer led, digital and AI data driven model. NBK was recognised as 'the most innovative bank globally' - with 4 year PBT growth of 66% to $1.9bn. CMO - Private Equity Group (Retail, Financial & Technology -240 retail branches and UK market leader in travel money, international remittance & banking services. Mandated to drive growth, modernisation and digital capability for a successful exit. Delivered a high growth & value acceleration strategy (+31% EBITDA CAGR). Further Interim & Board Advisory roles - for various Financial Services Co.
CMO at Nationwide - a UK Top 5 bank with 15m customers. Leadership of all Marketing, Communications, Brand & Advertising, Data & Analytics, Digital Marketing and Customer Strategy - for a 200+ team. Recruited to drive commercial growth, customer experience and lead a digital transformation. Leading a transformational Board growth & CEX strategy. Delivered double digit membership growth each year becoming UK's No.1 Financial brand for Trust & Customer Satisfaction. Transformed strategy embedding data led decisioning and ROI and recognition as “UK Marketing Performance Brand of the Year”. Record EBITDA growth to 1.3bn GBP.
CMO and CCO leadership roles, plus Board Advisory & Interim. Virgin Money & NPower - Strategic, Commercial & Marketing - Interim. CMO for Financial Group (under FSA supervision) - leading a financial & strategic turnaround (from major losses to profitability) post financial crisis. Chief Customer, Comissioning & Commercial Officer (Board Director) at HM Govt (DWP). Managing 2000 people & £600m commissioning & op. budget. Leading a major public sector business transformation.
Santander is a leading global Bank with 15m UK customers. Director with Strategy, Products , Commercial P&L & Marketing responsibility for Mortgages, Savings, Investments & G.I. Leading strong market share and 13% CAGR PBT business growth. Also the Board Director managing ‘International'. NED for the UK Council of Mortgage Lenders (CML) & Chair of a Charity Group. Previously Marketing & Digital Director (A&L). Leading Marketing, Brand, Digital & Data with a team of 130. Building market leading Digital & Data performance & capabilities.
Citigroup are a Top 20 global bank. The U.K. Board Director (Consumer Finance) leading Sales, Marketing, Products, Digital & Commercial P&L across Consumer Finance businesses - Credit Cards, Mortgages, Loans, Retail Sales Finance, Motor Finance. 400% EBITDA growth over period.