Greater Sydney Area
Steve Kulmar is one of Australia and New Zealand's most highly regarded retail marketing and communication experts. Steve’s business, RetailOasis, was formed almost 12 years ago and specialises in working directly with retailers to affect business improvement through consumer insight leading to business and marketing initiatives. RetailOasis believe retailers can play a positive and significant role in people’s lives and we partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. RetailOasis is a B Corporation registered consultancy business which is dedicated to creating the future of retail, while using business as a force for good. Steve has an experience base second to none, ranging from Woolworths to Westfield, both on and offline. Over the last 35 years, he has helped Big W grow into Australia's most successful discount department store. He has worked with Supercheap Auto in both Australia and New Zealand to re-engineer their core business and recently helped The Warehouse to identify their future growth strategy Steve has worked in similar partnerships with countless other retailers throughout Australia and New Zealand Steve is also a non-executive director of Accent Group, a public company that owns The Athletes Foot. He is also a non-executive director of CTF Australia where is chairs the marketing and sponsorship committee. Steve is a passionate contributor on the domestic and international speaking circuit. Specialties: Category size, shape, drivers and trends analysis Consumer segmentation identification and analysis Competitive landscape analysis Brand and business opportunity identification Brand visioning and positioning Brand architecture development 7P brand strategies articulation Brand concept development Brand identity development Store of the future development Advertising and promotional planning
Oversee the business improvement and financial management.
Marketing Strategy Focused on Connecting Retailers with Consumers
Chair the marketing & sponsorship sub-committee
Chair of remuneration & nomination committee