Birmingham, Alabama, United States
As a sales executive and strategic business leader, I bring a record of success and expertise in driving rapid growth for multi-channel businesses in dynamic markets. I have created high-impact strategies that contributed more than 50% of annual revenue, consistently surpassed sales targets up to $1B+, and ensured the company's success from startup to a major acquisition. I excel at launching eCommerce businesses with a focus on Amazon.com; managing crucial relationships with investors and partners; and leading my teams to successful outcomes, regardless of the internal constraint or market challenge. CORE COMPETENCIES Sales & Marketing Leadership, Strategic Planning, Turnarounds & Restructuring, Revenue Growth, Market Expansion, Relationship Development, Partnerships & Alliances, Efficiency & Optimization, Cost Control, Process Improvement, Channel Management, Amazon/eCommerce Strategies, Trade Promotion, Merchandising, Product Launches, Creative Direction, Traditional Advertising, Charity Programs, M&A Support, P&L Responsibility, Budget Management, International Operations, Vendor/Agency Management, Negotiation & Closing, Cross-Functional Teams, Mentoring & Team Building, Cultural Dynamics, Education Programs, Investor Relations, C-Suite & Board Advisor, Speaking & Presentations
Lead for Target, Kroger, Meijer, Albertsons, Ahold, Publix, HEB, and Natural Channel. Full P&L responsibilities for top and bottom line goals.
• Promoted to create and implement rapid growth strategies for the $1B+ US Pet Specialty channel. Built and cultivated relationships with retailers and employees to maintain fluid business practices. • Designed protocols for 40 employees to sell five product lines under the BLUE master brand. Built and maintained a high-performance culture and positive morale within the sales organization during a period of immense business evolution. • Lead account relationships with Target, PetSmart, Petco, Tractor Supply Company, Pet Supplies Plus, and Independent Pet Specialty retailers. • Established a customer segmentation process, eliminated unneeded promotional marketing, and directly tied spending to ROI. • Supported the 2018 acquisition of Blue Buffalo by General Mills. Served as the communication lead for the Specialty channel and created content and metrics utilized during earnings reports. Created Town Halls for my team during the transition, created culture maintenance surveys, and implemented idea-sharing workflows.