San Anselmo, California, United States
I build revenue engines for marketplace businesses. Over the course of my career I've helped scale three companies to successful exits — most recently Seniorly, the two-sided senior living marketplace acquired by CareScout in 2025. At Seniorly I built the demand engine that fueled our growth, developed a national network of senior living communities and local placement agents, and launched a new platform, which became our fastest-growing revenue stream. I'm at my best when there's a network to build, a new revenue stream to launch, or a business that needs to scale and doesn't yet have the playbook.
Leading Seniorly network continuity and integration following acquisition by CareScout
The leading two-sided senior living marketplace, acquired by CareScout in October 2025. Originated and launched Premier Advisor, a net-new high growth service offering. Scaled national supply-side network of senior living communities and local placement agents Led a team across network operations, partnerships, and commercial functions
Built growth marketing and SEO from scratch, creating the demand engine that fueled the company's Series A raise Transitioned marketing leadership to a dedicated hire post-Series A, shifting focus to supply-side network development and new revenue initiatives
Led GTM strategy for expansion into new business verticals including P&C insurance, Medicare, and senior living Managed teams across strategy, marketing, business development, partnerships, and data science Led acquisition of a digital advertising agency and multiple web properties Helped build toward the company's $207M acquisition by Sykes Enterprises; retained post-close through integration
Independent consultant assisting consumer brands and agencies in strategic planning, business development, integrated marketing and team building.