Thalwil, Zurich, Switzerland
“If you really look closely, most overnight successes took a long time.” – Steve Jobs My strength is my ability to analyze complex data to identify new opportunities, then develop a digital transformation plan to help transform your business. I'm client centric with experience in using agile methods to manage impactful projects. Let's connect and discuss how I could help you grow!
• Responsible for the sales organization including key account management • Responsible for the back office including pre- and post sales • Responsible for the product management • Responsible for the IT infrastructure and data protection • Member of the executive board
Previously ARP Europe AG • Responsible for all digital marketing activities across 6 European ARP websites (DACH, NL, BE, FR) - including SEO, SEA, display / retargeting, affiliate and email marketing • Responsible for the implementation of a full marketing automation solution and implementation of the underlying lead management process • Responsible for the development of the ARP websites to optimise the onsite shopping experience • Responsible for the creation of web performance or web behavior reports and analysis • Responsible of the central digital marketing budget • Partnered with internal stakeholders and external agencies and vendor partners • Led and managed of a small team in direct reporting line responsible for SEO / SEA, marketing automation and user experience design
• Led and managed all aspects of digital marketing including SEA, SEM, affiliate, display, retargeting and social advertising for the business units ricardo.ch, autoricardo.ch and ricardoshops.ch • Managed the digital marketing budget and forecast for search, paid social and display channels • Responsible for media planning and -buying, created and updated digital media plans, liaised with publishers/agencies and evaluated new media proposals • Selection, briefing and management of external vendor partners and agencies • Maintained a small established Performance Marketing Team
• Managed large budget campaigns on Google AdWords, YSM! and Facebook • Implemented paid search and paid social campaign strategy in order to optimise results on specific budgets and objectives • Managed conversion and ROI tracking systems for PPC campaigns • Analysed and optimised key metrics such as CPMs, EPCs, CTRs, Profit margins and ROI • Evaluated proper actions in order to increase campaign effectiveness • Mentored new hires