Athens, Attiki, Greece
Creative Director @ Atelier Stéphan Muller + Co-founder @ goma® Athens | ex Korres & Coco-Mat I have led the brand / creative strategy for Haris Alexiou, Millington Associates, Cia Landscapes, Lacoste, the Olympic and Paralympic Look of the Games, Ble Kedros R.E.I.C, MATI Santorini, Orama Mininal Frames, WWF Greece and Develop Athens among others. Personal Archive https://stephanmuller.com/ goma® Athens https://goma.com.gr
goma®Athens is the stationery brand of the future for the modern iconoclast of today. Stockists: EMΣΤ (National Museum of Contemporary Art) Athens Concert Hall Little Otsu (Portland U.S.) A Future Perfect Kombrai bookstore Mohxa Clothing goma.com.gr
Atelier Stéphan Muller is an Athens / Paris-based studio acclaimed for its design and art direction, blending strategic creative thinking with artistic expression for brands across luxury, art, and commerce. Work (selection): Elounda Hills (wayfinding), 2024-ongoing Role-Play (art direction), 2023-2024 Sermaidis Press (brand strategy, art direction, website design, packaging), 2022 Mots Atelier (social media), 2021 Cia Landcsapes & Colour (identity, website), 2020 Coco-Mat & Coco-Mat Hotels (brand strategy & special projects), 2013-2019 Gabriel Leger (co-curation), 2019 Job Athens (identity, branding), 2018 stephanmuller.com
For several years, I have been consistently involved with Role-Play, both periodically and intensively. I collaborate with a diverse team of creatives working across a wide range of disciplines, including strategy and positioning, architecture and interiors, exhibition design, web strategy, user experience in hospitality, film and media, consulting, campaign curation, and more. Work (selection): ΜΑΤΙ Santorini (brand strategy, identity, website, brand development, digital development), 2024 Aigli Zappeiou (repositioning, brand overhaul), 2024 Lâgeri 7 Propeties, Paros (signage, identity, environmental graphics), 2024 Zalo Spaces, Crete (identity, website, brand development), 2024 Tax Justice Network (podcast interface design, digital design), 2024 Blu Cove Luxury Yacht Charters (identity), 2024 Myran (pop up design), 2024 My Wet Calvin Chamomile Transit Elevsis 2023 (art direction), 2023 The Summer with Carmen (movie poster, art direction), 2023 Ventura Biomedicine (digital design), 2023 Orama Minimal Frames (retrospective publication), 2023 WWF Greece / Climatebook (Digital design and development), 2023 Playscapes (identity, website, branding), 2021 2WO+1NE=2 (brand identity, development), 2017 roleplay.gr
As a senior designer at KORRES my role included overseeing the rebranding of a diverse range of products, most notably the complete rebranding of the Wild Rose series, which spans makeup, perfumes, sunscreens, and moisturizers. Additionally, I spearheaded the technical design, prototyping, and production of product booths, visitor spaces, and makeup stations to elevate the overall brand experience.
As their Global Art Direction Lead, I worked closely with both internal and external R&D and marketing teams to elevate the brand’s visual identity across nearly every touchpoint. From rebranding marketing materials, retail catalogs, and hotel wayfinding, to digital projects and exhibition displays, my creative vision played a pivotal role in shaping the brand’s aesthetic. Directed interdisciplinary teams across the U.K., China, the Netherlands, France, the U.S., and Greece, overseeing the design process end-to-end. Spearheaded the creation of one of Europe’s first comprehensive 3D furniture catalogs and designed immersive in-store experiences that embodied the brand’s ethos. External creative consultant for Coco-Mat Hotel Athens and Coco-Mat Athens B.C. Hotel, crafting detailed, tailor-made concept manuals that articulated a unified design vision across architecture, material palettes, signage, room styling, amenities, and brand communication. These foundational guides ensured a consistent and elevated hospitality experience aligned with the Coco-Mat identity. Website: coco-mat.com/international Coco-Mat Retail Catalogue: https://pdf.archiexpo.com/pdf/coco-mat/catalogue-coco-mat-en-sp-it/67522-409782.html