Coeur d'Alene, Idaho, United States
I build cutting edge consumer applications for Streaming TV, CTV, Roku, Amazon FireTV, Android TV, Vizio, Hisense, iOS, Android, HTML 5 and Web for consumers, media, and entertainment. I focus on using precision targeting and measurement to develop products and grow users to increase ROI in a wide array of channels. I have enjoyed a variety of leadership positions throughout my career in product development, audience development, software engineering, and tech strategy. My background as a software engineer coupled with my personal and professional experience has taught me the following about myself ◆ I can successfully create, scale and optimize new and existing revenue lines ◆ I speak both tech and exec to bridge and grow revenue ◆ I am customer-centric which leads my decision making ◆ I excel at the execution of big ideas ◆ I have good instincts that I marry with data to make high-quality decisions ◆ I can align, lead and grow amazing teams ◆ I love to win, but I'm very team-centric and helping the team win gives me greater joy ◆ I tell great stories and analogies that motivate ◆ I am a constant learner and strive to drive myself to be a better person ◆ I stay calm in high-stress situations and handle monumental issues with grace
Lead the creation and management of over 37 multi brand consumer news and entertainment streaming platforms including Roku, Amazon FireTV, tvOS, Android TV as well as SmartTV, set-top boxes, mobile and web.
• Developed a new product line to drive 10MM annually in top-line revenue. Created the product analysis, product roadmap, MVP, FP&A, pitch deck along with the necessary operational elements for execution. • Developed a growth marketing and implementation roadmap for a national media company. • Developed the product plan, technology plan, and execution strategy for a SaaS company for an internally developed product. The planning also included FP&A, contract negotiation, and staffing. • Acted as the technical co-founder for a tour guide travel startup based in Italy. Created the product analysis, product roadmap, FP&A, pitch deck, and necessary pitch collateral to achieve a Seed financing round.
Led the technology strategy for iOS, Android, web, middleware and DevOps. Architected a technology roadmap to address significant technical debt. Developed the plan for new product development to grow the business over the next 5 years. Led a team of talented software engineers using the latest technologies in iOS, Android and web application development with React, React-Native, and GraphQL on top of AWS. • Architected a plan and executed the migration of business-critical content system • Initiated a rebuild of the webapp serving 40M views a month to tackle significant performance problems • Strengthened B2C customer attraction, conversion, retention, engagement, and satisfaction through optimized technical SEO • Led the organization in adopting a new product focused staffing structure and software development processes to increase software engineering output and sharing of knowledge including blue-green deployment, CI/CD pipeline, code reviews • Led the discovery for legacy and risky technology operations, created a plan to address them
Provided vision and leadership as head of product, and audience development. Drove business development through product creation and development, innovative data analysis solutions, and software development. Established new audience channels, reduced subscriber churn, developed new products and features. Created strategic audience growth teams for multiple products to drive audience engagement through growth marketing tactics, product creation, research, data analysis, P&L forecasting, and software development. ◆ Oversaw strategic growth teams, responsible for multi-million dollar budget ◆ Grew overall marketing channels by 150% in 12 months by employing effective growth tactics and innovative technology ◆ Grew consumer audience channel over 200% by leveraging new technology processes ◆ Grew a paid consumer model to achieve a 134% YOY increase in overall revenue ◆ Developed and maintained a high profile, secure, fully custom e-commerce system with integrated marketing functionality ◆ Maintained a high performing software development team that keeps up with the fast pace digital marketing industry ◆ Led with an entrepreneurial mindset, created a start-up business unit, sought outside funding, incubated within the parent company, in the outdoor industry from concept to execution ◆ Developed an architecture that supports analytics and metrics across the organization to drive organizational BI to manage, measure and grow the company through data-driven decisions ◆ Multi-million dollar budget planning, forecasting and vendor management
Created a new audience product as a separate business unit. Acted as the founder and sought outside funding. Developed the product, the audience and built a savvy, smart team.