Barcelona, Catalonia, Spain
We’ve all been talking about corporate social media for more than 25 years. But now we’re in age of people. Human to human. People buy from people. It’s time to combine your corporate social media and marketing with that of your individuals. Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn. So how do you do it? Executives are: - Busy - Doing their jobs - Mentoring people - Managing stakeholders - Maybe not the greatest writers If your executive needed a speech, you’d hire a ghostwriter, right? That’s all well and good if it’s a one-off. ↳ Your corporate social media isn’t a one-off. It’s: ✓ Planned ✓ Integrated ✓ Part of your overall marketing and comms strategy So your executive content needs to be part of that planning and strategy as well. At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch. And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too. We take a strategic approach to personal brands. We work hard to align personal brand social with corporate social. We create content that works for the executive as well as the brand. Because your people are brands in their own right. So let's talk transformation. Your executives, and corporate brand, deserve the stage. Get in touch to learn more, my booking link is at the top of my profile.
Crackerjack Marketing is the digital marketing agency lifting B2B brands higher. We’re ready to spark your brand’s growth through a diverse range of digital marketing solutions, including Executive LinkedIn, social media marketing, content marketing, digital advertising, influence marketing, and more.
I am the co-director and a member of the teaching faculty for Harbour.Space's innovative digital marketing programme. This international, English-based university has two locations, in Barcelona, Spain, and Bangkok, Thailand, and attracts students from all over the world to their one-year Master's and three-year undergraduate programs focused on all aspects of high-tech entrepreneurship. As co-director I set the curriculum for the digital marketing programme, including developing course descriptions, advising on faculty hires, and mentoring faculty to deliver high-quality courses. I also teach Digital Strategy & Platforms and Content Marketing & Social Media on both campuses, and advise students on their entrepreneurial ventures and pitches.
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I led Quinlan's Digital Marketing Strategy certificate program and taught undergrad and MBA courses in digital marketing, social media and content marketing.
Digital Family Summit is the first-of-its-kind conference for tween and teen digital influencers and their families. Up-and-coming content creators learn new blogging and vlogging skills, form communities with other like-minded bloggers and vloggers, and gain insight into new content and creative strategies. Parents, many of whom are bloggers in their own right, will explore how to integrate digital activities into family life, discuss keeping kids safe online, and learn new skills, too! The first Digital Family Summit was held in 2012 in Philadelphia, PA and the second in 2013 in Baltimore, MD.