New York, New York, United States
A creative professional with more than two decades of experience in concepting and creating dynamic imagery and design. Inspires excellence and passion within teams leading to energetic collaborations. Provides highly organized and budget conscious management for photo art direction, concept design and realization, production and casting. Portfolio showcases creative vision with a focus on design and photography.
• Oversaw and continually developed creative strategy for, but not limited to, the following Chico’s FAS brands: Chico’s, White House Black Market, and Soma. • Accountable for developing and directing creative work of the highest caliber. • Developed solid client relationships that position KSC as an integral part of client’s team. • Grew new business, generated over 2 million in revenue in first 6 months. • Served as overall creative lead and managed creative teams. • Instrumental in improving creative atmosphere by providing educational support to long term staff and opening new opportunities for direct reports. • Initiated mentoring of junior creative staff through free studio time during non-operational hours.
• Concepted and executed graphics and photo design solutions which supported the brand strategy for Catalog, Ecomm and Retail divisions. • Partnered with the Director of Photography to develop creative direction, photo plans, and overall departmental needs. • Worked with the Design Director to create inventive catalog layout solutions based on seasonal concept, marketing and merchandising goals. • Collaborated with Merchant teams to ensure creative executions met brand requirements and business needs. • Managed team of photo and design art directors.
PHOTO ART DIRECTION – Directed and developed compelling visual narratives, generated ideas and images while creating brand strategies. • Eddie Bauer, Garnet Hill and J.Jill. ART DIRECTION & DESIGN – Translated strategies into outstanding concept and design communications. • Hamptons magazine, InStyle, Conde Nast Bridal Group, People, Sports Illustrated for Kids, Walmart–All You magazine and Lafayete148 catalog.
• Partnered with the VP of Creative Services to generate concept development and strategic planning for both channels of the direct business: catalog and web sites. • Managed a $10,000,000 creative budget. • Created 54 annual catalogs including fashion, home, holiday, and sale. • Supervised creative staff of 17 designers and copywriters. • Conceptualized, planned and directed numerous model/still life photo shoots to ensure product integrity and brand cohesiveness. • Redesigned both of the company’s web sites, Bloomingdales.com and Bloomingdale’s WeddingChannel.com. • Developed new and exciting, brand right home pages, landing pages, trend pages, emails and banners for Bloomingdales.com. • Collaborated with online publishers on custom advertising opportunities for Bloomingdales.com. • Partnered with production to ensure print quality of merchandise and design. • Prioritized workflow and provided copy style guide for staff adhering to legal standards and parameters. • Interviewed potential creative talent and provided recommendations on new hires.