Seattle, Washington, United States
I’m a growth-minded, adaptable leader with proven digital marketing and deep social media expertise across high-tech, B2B, and consumer brands. My diverse background spans strategy, creative, social media listening, analytics and insights, and web strategy. I’m naturally curious, an exceptional problem solver—resourceful and detailed—who is energized by new challenges. My front-line, communicative leadership approach quickly earns the trust and respect of others. I bring my best to everything I do. Specialties: Social media, digital marketing, brand marketing, strategy, operations, crisis management. Insights, analytics, and social listening. Team building and leadership. Creative direction and development. Integrated marketing and campaign planning. Product marketing. Training and sales enablement.
Providing strategic and operational guidance for businesses to grow and accelerate their social media capabilities to connect more deeply with their customers.
• Through highly customer-centric efforts, successfully engaged social communities while also building brand affinity, awareness of Zillow 2.0, and positioning the brand as a trustworthy, go-to resource in the industry. • Formed and led a new centralized Social Media Marketing team focused on expanding perception of what the business had to offer, building brand affinity, and nurturing both B2B and B2C customers. • Provided strategic leadership, campaign and creative guidance, and operational management for the 11 strategists and community managers who were responsible for the day-to-day social media execution across 20 social media accounts. • Managed the work across all disciplines: organic and paid campaign and content strategy, creative briefs and reviews, brand reputation, influencer programs, listening and analytics, and platform execution across emerging and established channels. • Partnered with Public Relations, Customer Support, and Product teams to manage brand reputation, developed and activated issue mitigation/protocols through social channels, and delivered customer insights to inform communications. • Managed Social Marketing budget and oversaw agency and vendor relationships.
Provided strategic and operational guidance for leaders in several global retail organizations to grow and accelerate their social media capabilities to connect more deeply with customers. Collaboratively developed social media strategy, content and channel principles, and campaign concepts. Delivered measurement and insights best practices, tool evaluation, and coaching for staffing and team growth.