United States
- Spearheaded proprietary and internal events, including the Public Sector Ignite conference, Cortex Symphony event, and annual Board Meeting Offsite, ensuring seamless execution and impactful outcomes. - Surpassed registration goals for the Symphony event by 174%, leveraging audience acquisition strategies such as email campaigns, newsletters, paid media, online communities, social media, homepage takeovers, and chatbots. - Successfully transitioned large-scale events from in-person to virtual formats in March 2020, maintaining attendee engagement and achieving key performance metrics. - Conceptualized and executed The Palo Alto Networks Experience, an exclusive, invite-only C-level brand launch and hotel takeover event at the Virgin Hotel during RSA, hosting 250 attendees. - Directed all aspects of The Palo Alto Networks Experience, including invitation management, hotel branding, catering, and bespoke ancillary events such as a Sheryl Crow concert, dinner with Jake Gyllenhaal, and a Deep Fakes Happy Hour. - Led the Executive Keynote workstream for Global Ignite, Public Sector Ignite, and Symphony Conferences, partnering with executive communications teams to align messaging, develop timelines, refine presentation content, and coordinate speaker materials. - Oversaw the Theater, Regional, and Functional Breakout workstream for Sales Kickoff, managing 35 tailored breakout sessions across EMEA, JAPAC, and AMER regions. - Collaborated with the Security team to design and implement comprehensive emergency, security, and COVID-19 protocols for events, ensuring attendee safety and compliance. - Conducted venue research, negotiated contracts, and delivered high-end, customized experiences for the annual Board Meeting Offsite, attended by executives and board members.
- Pioneered the enhancement of event presence across proprietary, third-party, and internal events, including trade shows, user events, and Sales Kickoff, as the inaugural Event Marketing Manager at Demisto. - Conducted comprehensive venue research and successfully negotiated contracts for flagship events, including the Sales Kickoff and our User Conference during RSA. - Directed the design and vendor selection process for a 20' x 30' trade show booth, featuring an interactive ball pit, through a competitive RFP process. - Orchestrated the "Gin and Jazz" evening event at Black Hat, streamlining the check-in process for 700 attendees and ensuring a seamless guest experience. - Developed and implemented innovative strategies to drive traffic to the trade show booth, achieving a substantial increase in lead generation and engagement.
- Planned and executed a variety of events in the Central region, including trade shows, regional education seminars, and closing events, ensuring alignment with strategic goals. - Managed all aspects of event operations, including budgeting, vendor coordination, and on-site logistics, to deliver seamless and impactful experiences. - Developed and executed targeted account marketing strategies and campaigns, integrating sales engagement initiatives with event-driven activities. - Mobilized cross-functional teams across the organization to support event planning and execution, fostering collaboration and shared success. - Conducted research and presented innovative event opportunities to align with and enhance the overall marketing strategy.