Topeka, Kansas, United States
I work with the firm leadership to establish the firm marketing objectives and develop and execute a strategic plan to accomplish those goals. This includes planning and executing direct marketing campaigns and firm events, managing the firm website and social media, creating and maintaining ties with our local communities and working with prospective clients to help them in their businesses.
• Manage company e-newsletter and database. • Attend Chamber and community events to build brand awareness and develop relationships in the business community. • Member of the company’s Business Continuity team, which is responsible for developing and maintaining the company’s business continuity plan. • Managed the development of the company’s website.
• Collaborated with writers, graphic designers, photographers, web developers and printers to complete client projects. • Attended networking and community events to build brand awareness and attract new clients. • Developed plans and content for company and client websites. • Analyzed overhead expenditures and reduced total costs.
• Planned and implemented logistics for distribution of all in-store marketing materials to 4,300 Payless ShoeSource stores. • Worked with cross-functional teams to ensure that all stores are following the Marketing directive of the company.