Melbourne, Victoria, Australia
I'm a Senior Product Designer passionate about crafting user-centric solutions that drive business growth. I excel at translating complex problems into elegant design strategies, fostering a user-centered approach throughout the entire product lifecycle. My strengths lie in: Strategic Problem Solving: I leverage user research and data analysis to identify user pain points and translate them into actionable design strategies that align with business objectives. End-to-End Product Ownership: I take a holistic view of the product journey, leading the design process from ideation to launch, ensuring a seamless user experience. Design Thinking Champion: I actively promote a user-centered design philosophy within teams, fostering collaboration and innovation to deliver exceptional products. Design Systems Advocate: I believe in building scalable design systems that streamline workflows, maintain design consistency, and empower teams. Process Optimization: I am constantly refining the design process to enhance efficiency and maximize the impact of design on product success. I'm excited to leverage my skills to collaborate with high-performing teams and create products that delight users and achieve business goals.
Kolmeo is property management software designed to drive success for real estate agencies, property owners and tenants. -Owned the mobile app design process. Streamlined the user flow, enhanced design components, and incorporated user feedback from the alpha testing phase to ensure a smooth go-to-market strategy and launch. -Championed data-driven strategic improvements by analysing user feedback and in-product behaviours, resulting in a remarkable 32-point increase in Net Promoter Score (NPS). -Established and maintained a comprehensive design system, creating templates, process standards, and core design principles, resulting in a 15% boost in efficiency and ensuring consistency across projects. -Empowered junior and mid-level designers by providing mentorship in UI/UX design, Figma proficiency, fostering a culture of quality and accessibility in design.
Delegate Connect is a technology-driven event management company that specializes in delivering hybrid, virtual, and in-person events. -Led the end-to-end mobile app design with an emphasis on great attention to detail, easy-to-follow documentation and hosting design reviews for speeding up development. -Created a brand new design system and implemented design patterns for the web and mobile platforms, with a high impact on UX and a focus on improving accessibility. -Redesigned the main event creation workflow, transforming a complex process into a simple, intuitive experience, significantly enhancing user satisfaction and efficiency.
As a subsidiary of the established Australian TV brand SONIQ, the digital solution team offers complementary digital services. -Led the redesign of the SONIQ E-commerce website (Responsive Web Design). Improved 25% of sales by analyzing customer behaviour data and monitoring user tests across landing pages, banner ads and EDM. -Spearheaded a redesign of the Content Management System (CMS) by conducting user research, improving information architecture to streamline the user flow and creating a production-ready prototype. -Worked with the product team and designed a Customer Relationship Management (CRM) system for the internal sales team, resulting in a 70% reduction in the data entry routine. -Designed web applications for clients: Samsonite, BMW, Coles, Optus, Toyota, Epworth Health Care and Jo Mercer.
An Australian startup app design agency specializes in creating innovative, user-centric web and mobile applications. -Created sketches, wireframes, mockups and prototypes with detailed descriptions of interactions and workflows. -Improved performance by conducting user testing and proposing UX recommendations to stakeholders.