Portland, Oregon Metropolitan Area
I am currently Expert Product Line Manager Footwear at Nike Football. I was previously, Lead Product Line Manager Footwear at Nike Football and Sr. Product Line Manager Footwear at Puma Football. Before that I was Key Account Manager - Hospitality at UEFA where my role was to connect with key Hospitality clients regarding EURO 2020 Official Hospitality products and offers. I graduated with honors from ESMT's (Berlin, DE) Full-time MBA in 2018, after moving there from Rio de Janeiro, Brazil. I am passionate about sports and brands and my multicultural experiences in Brazil, Peru, United States, Germany and Switzerland have taught me the real value of teamwork and to procure and esteem synergies among diverse teams.
o Define and manage product line strategies from briefing phase to product launch including: briefing, forecasting, presentation of range to internal and external stakeholders, collaboration with marketing, sales and merchandising o Lead women's football footwear product strategy in collaboration with the product line management team with insights from working group and external consumer focus groups o Contribute to Women's football working group to support crafting and conducing women's football strategy in the short and mid-term for the BU o Conduct market visits with key accounts o Analyse consumer and market needs to further develop product offering o Conduct focus groups to gather insights for product development and strategy o Manage relationship with key accounts (retailers) including development and management of special projects
o Managed exclusive hospitality sales agencies, as well as, some football federations, in over 20 territories for EURO 2020 Official Hospitality , including tracking and analyzing performance, milestones and client servicing o Elaborated personalized communications and offers to key accounts, coordinate negotiation and purchase of hospitality packages o Liaised and managed different stakeholders and build on relationships internally so that clients receive the proper servicing in all stages, including on-site o Identified opportunities for changes in product strategy, pricing and upsell to existing clients
o Promotion from Associate Coordinator to Senior Coordinator/Associate Manager of Global Marketing Partnerships / Sponsorships o Managed client relationship with global brands like Sprite, Gatorade, Bimbo, Tissot, Marriott, Budweiser, adidas o Coordinated sponsor activations including value in kind deals and hospitality in events including: 3 pre-season games in brazil; 1 pre-season game in Mexico; 2 NBA All-Star Weekends; NBA House activation during Rio 2016 Olympic games; NBA Rock in Rio o Oversaw partner activation in events: Cisco, Nike, Sprite, FedEx, Kia, Samsung, BBVA, adidas o Created and helped develop new product, media and digital strategies to each specific partner o Piloted NBA and partner marketing initiatives including: brand campaigns, consumer promos, B2B initiatives, product & POS campaigns, licensed product promos, social media promos, ticket sales and digital and TV media promos o Supported sales process and business development for acquiring new partners of NBA in Brazil Negotiated contracts with new sponsors of NBA in Brazil including event and media rights and production agencies o Managed production agency relationship for execution of successful events and NBA/Partner initiatives
o Managed client relationship with global brands like Sprite, Gatorade, Bimbo o Supervised NBA and partner marketing initiatives including: brand campaigns, consumer promos, B2B initiatives, product & POS campaigns, licensed product promos, social media promos and ticket sales
o Handled administrative daily duties o Aided in preparing presentations and proposals for potential clients o Developed and executed of social media strategy for NBA Brazil - over 400% growth in 1 year o Elaborated and implemented marketing plans for NBA's digital platforms like: League Pass and LojaNBA.com o Helped manage clients and their activations in events including 1 pre-season game in Brazil, 2 in Mexico
o Aided in managing the global AHR project in coordination with the Canada office o Ascertained all deadlines were met, with weekly follow-up calls