Columbus, Ohio, United States
With over two years of experience as a Sales Representative at Tito's Handmade Vodka, I focus on driving sales and managing events across central and southern Ohio markets. My work emphasizes engaging with clients, delivering impactful sales presentations, and coordinating events that highlight the brand. I bring additional expertise in customer experience and project coordination, cultivated over several years in previous roles. Proficient in Salesforce.com, I am committed to fostering strong relationships and delivering seamless customer and event experiences. My approach prioritizes effective communication, resourceful planning, and high-quality outcomes to exceed expectations.
Lead territory strategy across high-volume on- and off-premise accounts, maximizing sales performance and consumer brand visibility. • Develop joint business plans with distributors and key accounts to drive case volume, menu share, and retail display execution. • Plan and execute large-scale sampling programs, brand activations, and trade-focused events across key markets. • Conduct staff education, tastings, and account trainings to drive product advocacy and incremental sales growth.
Assisted in the development and implementation of marketing campaigns, contributing to a 30% increase in brand visibility and customer engagement. Conducted market research and competitive analysis to identify trends and opportunities for product positioning and marketing strategy refinement. Collaborated with internal and external creative teams to create marketing collateral, including social media content and email campaigns. Managed event planning and logistics for company-sponsored conferences, webinars, and clilent advocacy events. Maintained marketing databases and tracked campaign performance metrics to measure ROI and inform future marketing efforts. Oversaw the management of the marketing budget, allocating resources effectively and ensuring cost-efficient campaign execution. Analyzed customer data and market trends to identify opportunities for improving customer experiences and tailoring marketing strategies. Cultivated and maintained strong relationships with vendors, partners, and key stakeholders to support event and marketing initiatives. Supervised a team of technical client groups, providing mentorship and guidance to achieve departmental goals and individual career development.
Created and maintained project schedules, identified project risks, and developed contingency plans to mitigate risks and ensure project success Ensured alignment and effective communication throughout the project life cycle by initiating interdepartmental collaboration with development, marketing, and sales Managed project budgets, tracked expenses and ensured that projects are exe-cuted within budget constraints by maintaining project documentation, including project plans, re-quirements documents, and project status reports Provided stake-holders with greater visibility into project progress and status by developing and implementing a new project reporting system Recognized by senior management for outstanding project management skills receiving a company-wide award for excellence in project management
• Create event itineraries • Assisted in conceptualizing, developing, and executing events • Management of social media • Evaluated existing plans, processes and events planning services to identify opportunities for improvement. • Attended bridal industry events to promote services and build relationships with prospective vendors. • Assisted in the coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
• Created marketing displays, pamphlets, and gift baskets • Create/modify spreadsheets for marketing data • Call, visit, and build relationships with office managers in the Cleveland area to generate business. • Identified appropriate marketing channels and target customers for campaigns. • Coordinate tabling events. • coordinated 1st and 2nd annual corporate holiday event from conceptualization to completion.