Sellersville, Pennsylvania, United States
Experienced Marketing Manager with a demonstrated history of working in the hospital & health care industry. Skilled in Health Communication, Project Management and Copywriting.
•Develop engaging content for web, blog posts, emails, collateral, and social media for key service areas. •Oversee production of digital and print assets such as brochures and fact sheets, managing the client approval process. •Collaborate with designers, writers, and other marketing team members to produce high-quality materials. •Cultivate and maintain effective relationships with clients and stakeholders.
Developed marketing strategy for key service lines and oversaw execution and evaluation of marketing plans based on strategic priorities of the organization. •Contributed to brand message development, ensuring brand consistency across all channels. •Utilized customer relationship management (CRM) tool to develop, measure, and track campaigns. •Managed a variety of traditional and digital projects, communicating with clients, and managing budgets and timelines to achieve business goals. •Collaborated with team to implement digital marketing strategy, including an enhanced web user experience. •Implemented standardized marketing procedures and best practices.
Establish relationships with community partners and act as a media relations contact for marketing events. Manage sponsorships, events, and other related marketing and community relations tactics. Coordinate communication and promotion of health education programs. Develop, execute and evaluate digital strategy for assigned service lines. Project manager for various marketing activities, including a quarterly publication, class and event registration calendar, and service line support. Copywriting, editing, and development of marketing materials. Coordinate photography, video shoots, and production. Manage video editing and production phase, ensuring key marketing messages are brought forth through the assets. Develop a plan to distribute video and patient story assets through digital channels.
Write content and update websites using content management system. Track website performance using Google Analytics. Develop monthly e-newsletters and track analytics. Member of digital marketing team, tasked with developing social media strategy. Event planning, including special events, health conferences, and health screenings. Direct the production of a semi-annual health information and events calendar and quarterly health newsletters. Coordinate advertising to promote health topics. Special projects, including managing the production of a video and microsite for the hospital’s centennial anniversary.
Reviewed applications and administered admissions decisions in collaboration with the program directors in the College of Media Arts and Design. Customer service, including one-on-one meetings, phone, email and social networking sites. Managed the Freshman Admissions Facebook group, including: monitoring posts for inappropriate content, posting new content to encourage discussion, and creating events and promotions to increase group membership.