Buffalo, New York, United States
• Managed sales initiatives in Buffalo and Rochester, NY • Serviced active on and off premise customers • Initiated growth of on and off premise customer base • Conducted on and off premise tastings to educate customers and consumers • Proactive portfolio education of wine & spirits
Sales • Managed sales initiatives in Upstate NY, South Carolina and Alabama • Managed sales initiatives in Florida (January 2013 - June 2013) • Build and maintain restaurant and retail customer relationships • Attend trade shows to further promote brands and increase sales • Collaborate with distributor and local customers to educate restaurant and retail staff Marketing • Collaborate with regional sales managers on sales and marketing strategies • Edit and draft company website content and marketing materials • Spearhead company public relations and marketing initiatives • Liaise with Italian wineries to coordinate press, distributor and customer winery tours • Organize and executed supplier market visits for entire United States • Manage and organized national tasting events Operations • Execute daily operations and logistics for domestic and international order processing and shipment • Liaise with Italian wineries to coordinate customer orders and manage domestic stock of wines • Manage company compliance including COLA registration, brand and product registration and state licensing • Assist with day to day accounting including invoicing, bill back management and sales evaluation using Quick Books
• Collaborated with clients to determine brand initiatives and goals • Built and maintained relationships with various press contacts • Managed media correspondence and inquiries on behalf of clients • Drafted and disseminated press releases, media alerts, biographies and fact sheets on behalf of clients • Attended and managed broadcast interviews and photo shoots for clients • Organized and facilitated various client and agency events • Managed documentation of all press • Executed administrative responsibilities on behalf of clients • Managed documentation of agency’s press and marketing activity on a monthly basis for individual clients