Miami, Florida, United States
I’m a strategic B2B sales and business development professional with over a decade of experience driving revenue, market growth, and brand visibility in two of the nation’s most competitive markets — New York City and Miami. I am currently back at Southern Glazer’s Wine & Spirits celebrating 10 years at the company, managing a high-profile on-premise territory in the Coral Gables within Bacardi’s global headquarters. I work closely with hospitality partners, premium brands, and supplier teams to grow market share, execute impactful activations, and strengthen brand presence at the account level. My background spans wine & spirits, hospitality, and fintech, where I’ve built and expanded high-value client relationships— consistently driving revenue growth and exceeding performance targets. In addition to sales, I bring experience in experiential marketing and brand partnerships, leading high-profile activations and events across hospitality, fashion, sports, entertainment, and nonprofit sectors. This creative foundation allows me to connect brands with audiences through meaningful, experience-driven engagement.
•Manage a high-profile on-premise territory for the Transatlantic Division within Bacardi HQ, driving sales across hospitality accounts. •Execute experiential activations, tastings, and events to increase brand visibility and consumer engagement. •Design marketing assets (menus, feature cards, event flyers) to support in-venue promotions. •Partner with Bacardi and Team to bring national campaigns to life locally. •Build strong account relationships and drive growth through strategic placements and staff education.
• Licensed REALTOR® Previously with RPM LUXE REALTY
•Drive growth through experiential marketing, brand activations, and sales-focused campaigns across lifestyle, hospitality, fintech, and wine & spirits. •Build and manage strategic partnerships with brands and agencies, supporting sponsorships, go-to-market efforts, and regional expansion. •Collaborate with executives and marketing teams on events, trade shows, and high-visibility campaigns. •Serve as a brand ambassador in VIP and consumer-facing environments to strengthen engagement and brand presence. Selected Clients: American Heart Association • IAAPA • Premier Rides • Ripley's Entertainment • NY Fashion Week • Enovation Brands • Public Label Agency (Möet Hennessy) • SWAN Financial Technologies
Global Cutting-Edge & Next Generation Financial Technologies
• Managed 70+ on/off-premise high-volume Miami Beach accounts, including Fontainebleau, Groot Hospitality, Faena Hotel, The Setai, and Soho House. • Increased sales for the Signature Division, generating ~$5M in annual revenue.
• Managed 170+ on-premise accounts including major hotels, Tao Group, Merchants Hospitality, Charlie Palmer, USB Arena, and The Lure Group. • Grew territory revenue from $500K to $4.5M annually. • Awarded Top OND Performer; consistently exceeded quota and ranked top in division. • Developed sales and marketing strategies that propelled brands like Tito’s and Casamigos to #1 in their categories.