Lucerne Metropolitan Area
I am an internationally oriented manager experienced in sales, communications, marketing, and product management. My business administration background allows me to understand the subtle dynamics within the organizational matrix. I am a crucial node, bringing different people and departments together. Thanks to my strong vision and passion, I succeed in communicating our goals and mobilizing the team to deliver over expectations.
Vision and strategy for the "mortgage comparison" product. Product-specific content on the Comparis website. Responsible for monetisation and for ensuring target achievement. Preparation of marketing and media contents and support of the business units.
Go to market strategy and implementation. Close cooperation with product and business owners, UX, support, customer marketing and sales.
Responsible of marketing materials, events, and market research. International innovation challenges research and application.
Responsible of marketing unit: concept, team, activities, and budget. Establishment of new group-wide processes. International fairs and events.
Marketing concept. Marketing team coordination. Responsible for portfolio presentation and marketing materials. International CRM team coordination.
International tenders research and bidding. Assistance of international sales director. Post-merger company rebranding coordination.