Portland, Oregon Metropolitan Area
I’m a global brand strategist and marketing leader with over 20 years of experience shaping the future of sport, culture, and community. I believe in the power of storytelling to move people—and brands—to new places. Whether launching breakthrough campaigns, building inclusive teams, or forging bold partnerships, I lead with purpose, creativity, and a deep commitment to equity and innovation. At Nike, I’ve led transformative work across Kids, Women’s & Sport categories in City, Geo & Global roles. From redefining Nike Kids’ global brand strategy to pioneering campaigns like Women's World Cup 2019, Nike (M)otherhood, Nike Pro Hijab, and Nike Sync. I’ve built and scaled cross-functional teams, driven business growth, and ignited cultural conversations—always with a sharp POV and a heart for impact. I’m passionate about connecting brands to culture, elevating underrepresented voices, and creating marketing that inspires.
- Defined Nike Kids’ brand architecture and consumer proposition & consumer muse elevating its strategic importance across the company. - Spearheaded a groundbreaking partnership with The LEGO Group, reaching 2.1B+ in global comms and setting new benchmarks across engagement, membership growth & brand love. - Launched Nike Swoosh 1 and Easy On—game-changing innovations in kids’ footwear. - Developed a bold POV on girls in sport, driving 365 initiatives and campaigns to close the gender play gap. - Built and led a global marketing org, delivering impact across brand awareness, member growth, and cultural relevance.
- Accelerated NIKE’s brand relationship with women. Initially Senior Director from 2017 – 2020 and after delivering benchmark strategy and executions promoted to VP in October 2020 in restructure. Led strategy and execution of campaigns and product and drove the consumer offense across territory and functional teams (digital, retail, media, advertising, social and events). Built a new team pre and during the pandemic (seven direct, 50 indirect reports) coached and guided the team through unprecedented times maintaining morale and delivering breakthrough work. • Drove the creation of a long-term & game changing consumer proposition that drove a 5-year plan to put women’s sport and athletes at the forefront of sport & culture. The strategy influenced and was adopted in parts globally. Some breakthrough campaigns of note: Nike Pro Hijab , Caster Semenya Just Do It – went beyond a campaign and involved a full holistic plan to support the athlete, Nike Victory Swim campaign & Product, Nike Bra by Series featuring athletes, Nike Dance & the revolutionary/award winning Nike Sync Period Guide. • Changed the game in women’s football putting it firmly as a priority work across European Women’s Championship 2017, Women’s World Cup 2019 and Women’s European Championship 2022. This work moved the whole football industry forward placing women at the forefront of the game. • Led the brand strategy, architecture, and positioning for Nike Women’s and establishing Nike Women’s as important growth driver at a pivotal point for the brand. • Spearheaded a global campaign for Nike (M)otherhood. Led cross functional teams both globally and locally to land one of the most impactful women’s campaigns to date. Executed during the pandemic featuring athletes, influencers & employees. The holistic plan included product education, training programs, podcasts, specific focus on black maternal health in the UK and much more. The work was received with positive sentiment and stock price jump.
Joined Kind/red as a founding partner to help build a people-first mentorship community centered on kindness, growth and connection.
- Responsible for the brand marketing for Athletic Training, Rugby, Basketball, Tennis and Livestrong. - Led the disruptive Rugby World Cup 2011 “black kit” campaign End to End. - Developed & Executed the Serena x (RED) partnership at Wimbledon - Save Lives, not Breakpoints
- Led global consumer insights work essential to the development of seasonal concepts that deepened consumer connection through digital and Nike Training Club gym activity. NTC was the fastest fitness app to reach 1M users. - Built a partnerships with Les Mills & Virgin Active driving instructor loyalty and Nike Training Club in gyms and Live Events for thousands of consumers. - Drove impact with our biggest franchises of bras and tight. Driving a first of its kind gym trialing program. - Rolled out Nike Rockstar Workout across the UK, including instructor training and recruiting Nike Master Trainers. - Developed Dance strategy culminating in Nike Dance Clash Event, signing a new athlete & establishing Nike dance leaders - the legacy still continues.
- Built extensive product knowledge and developed account specific seasonal training/service plans funneling all relevant consumer and marketplace insights back to the business.