Barcelona, Catalonia, Spain
I am a professional with experience in regional marketing programs implementation and channel marketing background with major technology players in the Enterprise mobility, Data Protection and Networking sectors. I have managed budgets up to 500k USD / year (Distribution budget-Capex, Marketing Development Budget-Opex). Specialities: • Marketing Strategy design and implemention • Channel Marketing • Distributors and partners management • Email Marketing • Inbound Marketing • Content Marketing • Budgeting • Public Speaking • Writing • Partner Management • International Environments • Client Relation • Business Understanding • Team Player • Flexibility • Collaborative • Positive thinker • English • Spanish • French
References include: • Zamir Telecom, a British MVNO: Market Studies – French Market, Distributors recruitment campaign, Market watch. • Nuance Communication: Inbound Marketing for the Spanish Market. • Motorola Solutions: Email campaigns translations to French and Spanish, content proof-reading. • Zebaz Smart Data: Preliminary market investigation prior to Spanish launch in Q4 2017. • Agence Twenty Twoo: Inbound Marketing activities for AWS France. • Pere Ventura Family Wine: Digital Marketing plan to promote wine tourism and boost revenue generated by cellar visits, as part of Master's project.
• Review, approval and control of quarterly marketing plan of 9 Distributors (budget app. 120k USD per year) • Organization of 2 technical webinars and 2 commercial webinars per month, generating 60 to 70 attendees. • Production of event such as in-house technical days for resellers gathering 15 to 20 attendees, bi- monthly Products and Solutions presentations to customers co-organised with channel partners. • Multi-touch campaigns and content syndication promoting free-trial or commercial webinars • Push of quarterly promotions through the channel • Onboarding of Arrow France as new distributor.
Directed all aspects of corporate marketing plan, interfaced closely with country managers, regional Sales VP and corporate marketing, supported marketing activities of 17 account managers and 8 channel account managers. • Orchestrated demand generation campaign that doubled the leads in Spain and France and led both countries to achieve EMEA-leading performance in 2008 and 2009. A campaign targeting retail account “Les Mousquetaires” generated 320K euros in 2011. • Budget responsibility: 500k USD per year - Direct and Channel Budget. • Transformed role into that of a trusted advisor through development of a communication-rich, collaborative relationship with country managers. • Played key role in implementing an end-user event that led to closing a $200K deal.
• Steered launch of a new channel program focused on reduction of channel partners, enhanced relationships between sales force and partners, and optimized sales reporting. • Delivered enrolment of 180 new partners in 9 months, including Office Depot, through effective Implementation of Lexmark Experts Program. • Budget responsibility: 120k Euros.