Cologne Bonn Region
Internationally experienced CEO/MD/CCO with proven track record in developing, refining and implementing strategic business plans for performance turnaround and transformation. Established capability in building and leading blue chip FMCG and Private Equity companies. High integrity CEO, with a strong market reputation for ability to strategically vision and create successful outcomes in complex business and market situations. Extensive M&A experience, post-merger integration, route to market and brand licensing. Diverse industry and functional expertise, with a tenacious commitment to driving profits and market-share.
Restructuring the business coming out of insolvency defining strategic options going forward
COO & President Nordics (Private Equity) Optimise existing business, redefining overall business setup and strategy, set direction for sale of business. CEO UK & Ireland (Private Equity) Stabilize the business driving turnaround and transformation for future expansion, securing additional PE refinancing
Unpredictable markets in Europe and China causing the company to rethink its growth strategy. Drove and implementation restructure plan with total review of business and category strategy.
Review channel and brand portfolio strategy, determine additional channels and set growth and digital strategy. Define and drive M&A agenda. Set in motion foundations for sale of business.
Reinvigorate organic and non-organic (M&A) growth through strengthening commercial capability and focus. Represent SABMiller as key player in the brewing industry and foreign investment market.
Reporting to CEO Europe. Business with c. € 4.0BN turnover c. 4,000 employees across Europe, key focus was to build commercial capabilities across the organisation in the European context; develop and implement global premium brand launch model; member of the European Executive Committee and member of the European M&A team.