Germany
• Believer in the 1% rule: Steady is the new fast • Communications and marketing executive with >20 years experience • Has lived and worked in Germany, US and Australia • Topics: Smart infrastructure, sustainability, Internet of Things, smart power grids • Passionate for GenAI for comms and marketing • Previously consultant and entrepreneur running own communications consultancy • Dad of one. Ultra cyclist and and white water kayaker
• Creating the best possible digital experience across awareness, engagement and demand for customers • Demand Center - supporting comms and marketing colleagues around the world in setting up and running demand generation campaigns • Managing key owned and paid channels such as website, search, native advertising, social • Maintaining and advancing the underlying marcom techstack from front-end apps to data lakes • Ambassador for GenAI providing tools, support and spirit
• Mission: An ambassador and enabler for digital content marketing in the organization. • Integrated campaigns along the customer journey. • Multi-touch demand creation programs that leverage both inbound and outbound tactics. • Creating new prospects and nurturing existing contacts. • Focus on IoT, Smart Buildings, Smart Grids and Electro Mobility. • Campaign managers for the power utilities market
• End-to-end Campaign Manager for MindSphere - the Siemens operating system for the internet of things (IoT). • Developed an integrated multi-channel marketing and communications strategy for MindSphere to support the business and position the Siemens brand. • Digital marketing execution in the US market to generate leads and provide platforms for customer engagement. • Social media program leveraging various channels and top tier influencers • Campaign asset generation and thought leadership activities incl. research, speaker placement etc.
• Developing and maintaining Siemens’ global positioning and communications strategy in close alignment with the business Divisions and countries. • Providing strategic guidance and messaging to a global communications community. • Ensuring integrated communications across channels through editorial planning and ready-to-edit content. • Strategic guidance and messaging for the ‘Brand & Business Impact Program’ – a long-term global 360-degree positioning campaign. • Developing and implementing thought leadership activities for the core positioning topics.
• Define the Sector’s communications positioning and strategy across five Divisions. • Develop core messages and themes. • Develop and implement integrated communications plan around “Intelligent Infrastructure”. • Comprehensive world-class research study “The mobility opportunity” as a content fundament for various means of communications. • Speeches and presentations for the Sector CEO
• Define core topics and messages and develop a corporate-wide communication program. • A global Thought Leadership pogram in partnership with public institutions and execution around the world. • Concept and branding of the Urban Sustainability Centre “The crystal” in London as a showcase for urban technologies. • Research projects as a basis for communications, e.g. Megacity challenges, Green City Index. • Early identification of issues and preparation of content for potential crisis topics. Member of Siemens’ talent programme SPEAC.
Communication consultancy komm.passion group güttler+klewes, Duesseldorf (Haymarket’s “Agency of the Year 2005”) Selected reference projects: • Strategy: reorientation and internationalization of Deutsche Post World Net’s communications following the acquisition of DHL. • International Communications: international marketing of the Federal State of Baden-Württemberg during the 2006 FIFA World Cup on behalf of the State Ministry of Baden-Württemberg. • Issues Management: raised profile of tobacco concern Japan Tobacco International (Camel) in an increasingly tougher social and political environment. • Change & Identity: developed a mission statement for DOUGLAS Holding and its subsidiaries, revised corporate leadership principles. • Crisis Communications for one of the largest natural gas importers at the peak of a heated-up debate about natural gas prices in Germany. • Internal Communications: re-aligned DEGUSSA AG’s internal communications media.
Selected reference projects: • PR on behalf of airplane manufacturer Boeing for the German market. • Environmental Communications: Concept / Editing of Lufthansa AG’s award-winning sustainability magazine BALANCE. • Crisis Communications: Developed a crisis handbook for Lufthansa Technik AG. • Corporate Publishing: Editing of Esso's customer magazine.
Selected reference projects: • Publisher of city magazine “Insideout“, 1995 - 2000. • Organised “Nationalparktage“ in 1998 - 1999; a large public event with 15,000 participants each year. • Various print and online products for advertising of local enterprises.