Amsterdam, North Holland, Netherlands
I’m a CEO experienced in PE-backed and founder-/family-owned businesses, focused on scaling with tighter execution, simpler structures, and measurable commercial outcomes. Most recently leading a multi-brand, international wholesale/consumer platform with 150–200 FTE, €45–100m revenue, 12+ countries, and 12,000+ SKUs. Professionalising the operating model, adding D2C channels and reduced complexity by consolidating 5 offices to 2 and 5 warehouses to 2, improving speed and control while supporting international growth and managing working capital/DSO/DIO. I’m typically brought in when owners/investors want to professionalise a business: establish operating rhythm, clarify accountability, strengthen commercial execution, and scale internationally without adding complexity. Sector experience includes consumer and lifestyle categories (FMCG, consumer electronics, services, hospitality). I work closely with boards and investors to translate strategy into delivery.
Investor in Food Retail at L'Osteria
De gerenommeerde postacademische ISAM opleidingen staan garant voor de laatste wetenschappelijke kennis en inzichten, direct vertaald naar de relevante sales & marketing (management) praktijk. Al meer dan 14 jaar lever ik met een groep gepassioneerde praktijkdocenten een inhoudelijke bijdrage aan de opleiding Sales Leadership (leading sales teams) en dan vooral op het gebied van Change management en Commerciele Transformatie. Kijk op www.instituteforsales.eu voor meer informatie.
CEO of an international, multi-brand home décor group across 12 countries (€45–100m, 150–200 FTE, 20,000+ SKUs). Accountable for portfolio strategy, operating model, commercial execution, and organisational scale-up. Key achievements: -Gross margin improvement +5% -Working capital reduction >1.5M -Consolidated group footprint to improve speed and control (5 offices → 2; 5 warehouses → 2) -Integrated brand portfolio into two clear business units with clearer portfolio roles and shared functions -Strengthened international distribution across Europe through new partnerships -Accelerated e-commerce initiatives and improved digital customer engagement -Partnered with PE owners/board on planning, performance management, and operational efficiency initiatives
Led the turnaround and repositioning of an iconic Dutch lifestyle brand (€25–50m revenue), restoring profitability through sharper brand strategy, tighter governance, and commercial restructuring across Europe and Asia. Selected outcomes -Turnaround to profitability by resetting brand positioning, merchandising/collections, and commercial execution -Regained control of all licenses by renegotiating and bringing key licenses in-house, improving brand consistency and economics -Restructured European distribution (partners, terms, channels) to improve market control and performance -Revitalized South Korea as a core growth market, supporting a network of 45+ mono-brand stores through improved brand direction, new partnership and product/collection relevance -Strengthened company governance to be in coherence with family ownership, transferring leadership to the next generation. -Built modern marketing engine (incl. digital) to increase online momentum and customer engagement