Stephan Ulrich

About

Experienced leader in Sales, Retail Marketing and Business Development. Rich Brand experience- Colgate, Palmolive, Pringles, Kelloggs, AXE, Dove, Rexona, Ajax, Viss, Coral, Comfort, SUN and many more. Fluent in English and German, basic in French. Rich list of business successes. Intercultural Experience in local as well as international organizations.

Experience

• Business Coaching at Self-employed
  Jan 2021 - Present · 5 yrs 7 mos

  Changing peoples life‘s

• Head of Shopper & Trade Marketing + Category Management DACH (Mass Market) - Interim at Haleon
  Aug 2025 - Jan 2026 · 6 mos

• Country Category Lead CH Home and Personal care at Unilever
  Aug 2020 - Feb 2023 · 2 yrs 7 mos

  Development of channel strategies based on Customer & Shopper insights. Owner Swiss Category P&L. Team lead 10 people (Junior, Mid, Senior). Member of the Swiss Leadership team. Turnaround of Personal Care business. Simplification and channel specific portfolio management. Manage accretive profitability of Swiss business for DACH.

• Sabbatical at Berufliche Auszeit und Neuorientierung
  Jan 2020 - Jul 2020 · 7 mos

• Kellogg Company (Full-time · 4 yrs 4 mos)
  • Senior Commercial Strategy Manager Pringles Europe
    Oct 2018 - Dec 2019 · 1 yr 3 mos

    Manage Growth and RGM Initiatives for short and longterm growth (UK, DACH, Central Eastern Europe and Nordics). Project lead for several cluster initiatives. Single point of contact for UKI and Northern European Cluster for Pringles and Wholesome Snacks.

  • Senior Commercial Strategy & RGM Manager Germany, Austria and CEE
    Sep 2017 - Sep 2018 · 1 yr 1 mo

  • Commercial Strategy Manager Germany/Austria
    Sep 2015 - Aug 2017 · 2 yrs