El Prat de Llobregat, Catalonia, Spain
Sales Director with over 20 years of experience in the Flavor, Fragrance, Chemical, Pharma & Ingredients industries. Passionate about building and leading high-performing sales teams, driving strategic growth, and fostering strong business relationships. Proven expertise in key account management, pricing strategy, and market expansion across global markets. Skilled in contract negotiation, product innovation, and navigating complex B2B sales environments. Fluent in English & Spanish, with a deep understanding of international markets and emerging trends.
• Responsible for business development across Food & Feed, focusing on growth, key accounts, and strategic opportunities. • Building and strengthening long-term customer partnerships across international markets. • Working cross-functionally to support market expansion and commercial execution.
Led the development and execution of a high-impact commercial strategy, driving market expansion, sales growth, and team performance. Directed key account management, pricing strategies, and cross-functional collaboration to optimize profitability and strengthen stakeholder relationships. • Team Leadership: Built and motivated a high-performing sales team, fostering a results-driven culture and driving market expansion. • Sales Strategy Execution: Designed and executed a commercial strategy, optimizing sales operations and brand positioning through market intelligence. • Performance Analysis: Monitored sales performance, conducted reviews, and translated market insights into data-driven strategies to strengthen market presence. • Budget Management: Managed sales, travel, and operational budgets, ensuring financial discipline while executing a competitive pricing strategy. • Team Collaboration: Led strategy meetings with regional leadership, aligning priorities and ensuring execution of key initiatives. • Cross-Functional Communication: Partnered with trade marketing and sales teams to optimize merchandising, inventory, and retail execution while analyzing competitor activities. • Stakeholder Engagement: Strengthened key client and leadership relationships, negotiating high-value contracts to ensure business growth.
As the President of the Board of Directors at Inter American Academy School, my responsibilities included leading strategic initiatives, setting organizational goals, and overseeing the governance and operations of the academy. I played a key role in fostering a culture of excellence, driving innovation, and ensuring the academic and financial sustainability of the institution. Additionally, I collaborated with board members to make informed decisions, establish policies, and uphold the mission and values of the academy.
Flavors, fragrances, colors, ingredients & pharmaceutical api’s Reported to and partnered with the CEO and Board of Directors, delivering strategic insights on KPIs, performance results, and market expansion initiatives to drive informed decision-making and business growth. • Team leadership: Built and led a high-performing sales team, fostering a results-driven culture and driving continuous revenue growth. • Sales strategy execution: Developed and implemented a strategic sales roadmap, ensuring alignment with corporate objectives and exceeding annual revenue targets through market analysis, targeted client acquisition, and data-driven decision-making. • Performance analysis: Identified, launched, and scaled new business initiatives, expanding market reach and enhancing competitive positioning by leveraging industry insights, fostering strategic partnerships, and adapting to emerging market trends. • Budget management: Optimized financial performance through strategic inventory, cost, and profit management, improving operational efficiency. • Clients’ relationships: Established and nurtured long-term, high-value partnerships with key clients, securing sustained business growth. • Negotiations: Led complex negotiations with strategic partners and key accounts, securing multi-year contracts and maximizing profitability by building executive-level relationships, driving strategic collaboration, and positioning the company as a key industry partner. • Drove market expansion efforts, identifying and seizing new revenue streams and growth opportunities through competitive analysis and targeted sales strategies.