Charlotte Metro
As President of VELUX North America, I lead and collaborate with hundreds of colleagues and my executive team to spearhead our growth and expansion in North America to becoming one of the most recognized brands within the home improvement and interior design space. As the P&L owner for the US and Canada, I am intimately involved and leading in all aspects of the business, from sales and marketing strategy to product management, customer journey management and financial management. I am also on the Board of the Window and Door Manufacturer's Association representing the skylight industry within this important advocacy group. Achieving beyond-market, repetitive sales growth from a high share position is no easy feat which is why this is exactly what I focus on every day. For us, it is all about expanding the reach and scope of our brand within the home improvement space and never being satisfied with our current market position. As a LEADER: I strive to SET DIRECTION by ensuring that priorities and resources are aligned I DRIVE EXECUTION to ensure efficiency and innovation to deliver results at pace I aim to INSPIRE PEOPLE and lead by intent with an inclusive management style I take responsibility for MULTIPLYING MY IMPACT by promoting a cross-functional mindset to ensure scalability I am an avid reader and consumer of business news and business philosophy as we all as a keen observer of the best business practices. On Linkedin, I share my views on leadership, sustainability and other important business topics with a personal twist. Always trying to create value for my peers and followers while avoiding mundane "small-talk" and egocentric content.
Responsibilities: Full P&L, Strategy, Sales, Marketing, Branding, Product Management, Matrix Organization Management, M&A integration as needed, beyond-market sales growth in US, Canada and Mexico. Involved in all aspects of Go-To-Market Strategies and Execution, distribution channel, business model expansion, brand elevation. Responsible for both the residential and commercial / industrial business. Skills acquired: Strategic and Operational Development and Management, Market execution, Sales & Marketing Strategy, Product Management Portfolio Development and Planning, Financial Management, People and Organization (HR) development, Working in a Matrix Organization, Working in an International Organization, Cross-Functional and Cross-Cultural organization. Large scale product development project and launches VELUX is the worldwide leader in residential, commercial and industrial skylights with over 10,000 employees worldwide and manufacturing or sales presence in 39 countries. In North America, we employ over 1,000 people with headquarters in Ft Mill, SC, Greenwood, SC and Oakville, Ontario in addition to manufacturing plants in Greenwood, SC, Wells, ME Sparks, NV and 7 distribution centers across the United States.
Responsible for sales strategy and implementation for a national sales team of 85+ professional sales people employed by VELUX America. Involved in all aspects of business management, strategy, distribution strategy, national account management, new product launches, sales training, profit and loss, etc....responsible for the entire sales revenue of $200M+ company. Implementation of a dual sales model with the residential business going through building material distribution and company employed sales reps while the commercial business is represented by both independent rep firms and company employed sales reps. I am also intimately involved in our company's acquisition strategy with the latest example being the acquisition of Wasco Products by VELUX intended to consolidate VELUX' leadership position in commercial skylights.
Develop a commercial product program and developing sales from the ground up for this new venture for VELUX America. Managing product launches, selling directly to customers, hiring and managing a company employed sales team, generating positive sales results and steep slope growth.