Tampa, Florida, United States
I’m a data-driven storyteller with a passion for transforming complexity into clarity. With nearly 20 years of experience spanning business intelligence, analytics, leadership, and public speaking, I thrive at the intersection of strategy, communication, and technology. Whether I’m building Power BI dashboards that drive executive decisions, automating workflows with Python and SQL, or mentoring analysts and leading sprint planning, I bring energy, curiosity, and a commitment to continuous learning. I don’t just deliver reports - I deliver insights with impact. My background uniquely blends business acumen (former district manager) with technical expertise (Post Grad in Data Science, certified Scrum Master), giving me the ability to bridge the gap between data creators and data consumers. I love solving tough problems, building great teams, and making data accessible, actionable, and even a little fun. Let’s connect - especially if you’re into collaborative cultures, big ideas, and dashboards that do more than just look good. Professional Expertise: • Business, Data Analytics & Data Science: Analyze complex datasets using Power BI, Python, SQL, and advanced data science methodologies to assess company health and identify opportunities. Leverage storytelling skills to present findings and actionable recommendations to senior leaders. • Training & Mentoring: Expert in recognizing individual strengths and growth areas within teams. Provide constructive feedback with positivity and respect. Experienced in conducting impactful training sessions for large audiences. • Communication: Deliver effective written and verbal communications, including operational dashboards and comprehensive reports. Cultivate an environment of open dialogue across all team levels to encourage idea generation and knowledge sharing. • Management: Skilled in supervising large, diverse teams across wide geographic areas, including managers and front-line staff. Consistently exceed goals and elevate key performance indicators to new heights in every role. • Strategic Planning: Partner with executives and senior leadership to formulate strategies. Develop objectives and key results that align with and support organizational goals.
Partner with stakeholders across Sales, Web, and eCommerce to unlock insights from a vast, international product catalog spanning hundreds of thousands of SKUs and multiple ERPs. In just two months, I’ve built impactful BI support tools as the company migrates to Azure Databricks. Bringing clarity to complex data and identifying opportunities for product enrichment, data cleanup, and sales acceleration.
Enhance team's data analytics, visualization/dashboards and data storytelling. Work with business partners across the organization to gather requirements, build dashboards using Microsoft Power BI and other tools, such as Python and generative AI (GenAI), to derive actionable intelligence and automate manual tasks. Work closely with senior leadership to select and build out KPIs which align to the strategic plan scorecard (i.e. mission, vision, strategic objectives, etc.). Additionally, serve in a role to train users in both self-service environments and purpose-driven dashboard design. ➢ Automated dozens of manual reports using Power BI, reduced redundant/cumbersome tasks with Python, built a new divisional balanced scorecard, worked with various business units to capture and build a meaningful executive KPI report, and developed OKRs to align department and team activities to corporate themes/goals. ➢ Shared an "employee-of-the-year" department award in Dec-2019, chosen as a finalist for a divisional superstar award in Oct-2020, and promoted to senior business intelligence analyst in Feb 2022.
Interpreted data, analyzed results using statistical techniques and updates/creates reports regarding economic indicators on the local, state and federal levels. Identified, analyzed and interpreted trends or patterns using complex data sets. Worked closely with management to prioritize business and information needs and defined new process improvement opportunities. ➢ Created new processes for documenting and creating training materials so entire unit can easily learn and create frequently requested reports. Created nearly 20 outlines within two months of starting position. ➢ Earned over 45 professional development units (PDU's) in agile project management and scrum principles.
Lead a team of 4 monitors that investigate, assess, and analyze Federal (WP, WIOA, TAA) and State (SNAP E&T, WT, RESEA) program records and files. Made recommendations to resolve issues and problems observed by the program and management staff. Consulted with staff members & supervisor to develop solutions for programmatic and operational problems. ➢ Lead monitoring team for a regional review within the first month of employment and promoted to team lead within 6 months. ➢ One of only 10 employees selected to be part of DEO's leadership team, which was designed to cultivate leaders committed to improving the department.
Responsible for monitoring and leading marketing efforts for the Southeast Region. Drive sales by ensuring each center is participating in the following marketing channels; grassroots, corporate wellness, physician partnerships, & networking. Partner with center managers and offer assistance/training where needed. Responsible for bringing cohesion to marketing efforts throughout the Southeast region; establish goals & expectations, implement tracking systems in order to monitor effectiveness of marketing, streamline & create training tools, and create & share best practices between centers. ➢ Increased region's GR sales by 36% in the first month, 54% in the second month, and 72% in the third month. ➢ Monitored Southeast Region’s marketing budget; generated a 3:1 ROI through grassroots & print efforts in the first year.
Responsible for optimizing the sales performance of 2 centers through the development and implementation of sales initiatives. Uses internal, external, B2B, and GR marketing to increase brand awareness and revenue. Measures the effectiveness of the sales programs and employs strategies for profitable growth. Coaches staff on performance and professional development. Affects client satisfaction and the efficient operations of the center. Analyzes and manages monthly Profit and Loss statements. ➢ Top performing team in 5 separate company-wide contests. ➢ #1 in program sales 8 out of 12 months, and #1 in revenue 9 out of 12 months in the Jacksonville FL market.
Screened, selected, hired, developed, managed and provided continued training to store managers and employees throughout the region. Drove sales in 10-store district to all time highs. Completed performance evaluations and conducted individual coaching through daily contact with employees and managers in the satellite stores. Led bi-‐weekly conference calls and assisted with business planning. Regularly audited centers to ensure proper and efficient operations, merchandising, training, P&L, & inventory. Developed training techniques and sales devices that were implemented in GNC’s across the Region and the corporation at large. Spearheaded new store openings, franchise buy-backs, store relocations, and health seminars/events. ➢ Coordinated GNC corporate public involvement efforts, to include the “Amazing Ride” event by organizing stores, event headquarters, and the riding team in April 2009. ➢ Selected and developed the region-leading team that consistently ranked top in multiple KPI’s and sales contests - regularly outperforming other regional stores.