Somerset West, Western Cape, South Africa
I’m a Business Development professional with over 30 years of experience in B2B and B2C sales, lead generation, and client relationship management across multiple industries. I’ve built a career on finding opportunities, opening doors, and turning conversations into long-term partnerships. Over the years I’ve worked in media buying, transport, chemicals, mining development, and hospitality—proving that strong sales fundamentals and genuine relationship-building work everywhere. I’m skilled in building pipelines, improving conversion rates, and growing revenue through simple, consistent processes that deliver results. I’ve partnered with SMEs, enterprise clients, government officials, and international stakeholders, always focusing on trust, clear communication, and delivering value. Whether I’m generating leads, managing key accounts, or leading teams in the field, I bring energy, resilience, and a solutions-driven mindset. Today, I’m focused on helping businesses grow through strategic outreach, high-quality conversations, and a people-first approach to sales.
Business Development | Media Buying | Lead Generation | Sales & Marketing | Client Partnerships As a Business Development Manager in the media buying industry, I specialize in driving business growth by uncovering new opportunities, executing strategic sales and marketing initiatives, and building strong, lasting client relationships. My focus is on connecting brands with the right audiences through targeted media solutions, ensuring campaigns align with client objectives and deliver measurable ROI. Core Expertise: Lead Generation & Prospecting – Proactively identify, qualify, and convert new opportunities through networking, referrals, industry events, and digital outreach. Build a robust pipeline by aligning client needs with tailored media buying strategies. Sales Strategy & Execution – Develop and implement growth-focused strategies that position the company as a trusted partner. Deliver persuasive pitches and ROI-driven proposals that highlight the value of media campaigns while overcoming challenges with creative solutions. Relationship Building & Retention – Cultivate trust-based client partnerships through transparency, proactive communication, and proven results. Maintain engagement via follow-ups, business reviews, and campaign performance check-ins to maximize client success. Market, Media & Data Intelligence – Stay ahead of evolving trends, digital innovations, and competitor activity to refine approaches and keep clients competitive. Leverage analytics and insights to optimize campaigns, enhance targeting, and drive measurable outcomes. Passionate about connecting businesses with their audiences in smarter, more effective ways, I consistently deliver growth by combining strategic lead generation, sales execution, and strong client relationships. My goal is to help brands maximize visibility, impact, and long-term success through high-performing media buying strategies.
Business Development-Lead Generation-Sales & Marketing-Relationship Building As a Business Development Manager, I focus on driving growth by identifying new business opportunities, executing strategic sales and marketing initiatives, and nurturing long-term client relationships. My core strength is lead generation, where I proactively identify and convert high-potential prospects into loyal customers. I am committed to tailoring solutions that align with both client needs and business objectives, ensuring mutual success. Core Responsibilities & Expertise: Lead Generation & Prospecting: Actively identify and pursue leads via networking, referrals, industry events, and digital marketing. Develop and execute targeted campaigns to generate high-quality leads and create meaningful connections. Build a strong pipeline by researching and understanding clients' needs and offering tailored solutions. Sales Strategy & Execution: Craft and implement sales strategies that drive growth and align with company goals. Tailor products and services to meet specific client needs, overcoming challenges and positioning the brand as a solution provider. Deliver persuasive presentations that clearly demonstrate the value of offerings, driving conversions. Relationship Building & Client Retention: Establish and maintain strong, lasting relationships with key clients, ensuring satisfaction and trust. Engage clients regularly with follow-ups, business reviews, and satisfaction surveys to identify opportunities for further collaboration. Serve as the primary point of contact to ensure exceptional service and support. Sales & Market Intelligence: Stay informed of market trends, competitor activities, and industry changes to adjust strategies. Use data insights to refine approaches and continuously improve sales performance. With a focus on relationship building, strategic sales, and lead generation, I consistently drive business growth while nurturing long-term client partnerships.
Sales & Marketing Representative | Business Development | Customer Relations | Brand Awareness As a Sales and Marketing Representative for a leading chemical company, I played a key role in driving business development, sales growth, and marketing efforts to enhance market presence and foster lasting customer relationships. My primary objective was to promote the company’s products, expand the customer base, and raise brand awareness in a competitive industry. Key Responsibilities & Expertise: Sales & Business Development: Identified and pursued new opportunities, developed tailored solutions, and successfully converted leads into long-term customers. Customer Relationship Management (CRM): Built and nurtured strong relationships with existing clients, ensuring ongoing support and high satisfaction. Market Analysis & Competitive Positioning: Conducted market research to stay ahead of industry trends, customer needs, and competitor strategies, positioning the brand for optimal success. Brand Awareness & Promotion: Created and executed marketing campaigns to raise awareness and ensure visibility within target markets. Client Education & Product Support: Delivered in-depth product training and technical support, ensuring clients understood the full value of our solutions. Sales Presentations & Negotiations: Led presentations, negotiated contracts, and closed deals, ensuring mutually beneficial agreements with clients. Reporting & Performance Tracking: Monitored sales performance, tracked key metrics, and provided feedback to leadership on sales progress and areas for improvement. Key Achievements: Increased sales revenue by 60% through targeted business development strategies. Expanded customer base in underdeveloped markets, achieving 40% growth. Enhanced brand awareness through strategic campaigns, resulting in a significant increase in inquiries. I strive to meet and exceed targets while maintaining high standards of customer satisfaction and product excellence.
At Vanguard, I led a nationwide, multi-stakeholder program driving socio-economic development in the artisanal and small-scale mining (ASM) sector. This role required full program oversight—from rollout planning and stakeholder consultations to Board-level reporting, community mobilisation, and government engagement. I worked extensively across Tanzania, ensuring successful implementation in both rural and urban contexts while strengthening district-level partnerships. I cultivated relationships with international partners (including Switzerland’s third-largest precious-metals refinery), national and district officials (District Commissioners, Resident Mines Officers), banking executives, and NGOs such as the Federation of Miners Association of Tanzania, Foundation for ASM Development, and SWISSAID. Serving as the program’s lead field representative, I managed stakeholder consultations, donor-style reporting, partnership development, and adaptive implementation strategies based on field data. This experience is directly transferable to leading large-scale health and socio-economic programs, particularly in government relations, donor engagement, and program expansion across Tanzania. Key Achievements: • Directed a nationwide socio-economic development program with accountability for donor-style reporting to international refineries and financial partners. • Built and sustained high-level partnerships with government, NGOs, and international institutions, strengthening field-to-policy linkages. • Managed program budgets and compliance cycles, delivering transparent, timely reporting to senior stakeholders. • Designed and executed community mobilisation strategies across multiple Tanzanian regions, enhancing trust, engagement, and scalability. • Led cross-cultural teams, onboarded local partners, and ensured program continuity during transitions.
Regional Sales Manager | Business Development | Client Relations | Sales & Training As a Regional Sales Manager, I successfully led sales operations across the Western and Eastern Cape, driving revenue growth, customer engagement, and business expansion. My role combined strategic sales leadership, client relationship management, team training, and market development, ensuring both short-term success and long-term business sustainability. Key Responsibilities & Expertise: * Sales & Revenue Growth – Managed and optimized sales performance across Western & Eastern Cape, exceeding targets and identifying new market opportunities. * Client Relationship Management – Developed and maintained strong relationships with existing customers, ensuring retention, repeat business, and long-term partnerships. * New Business Development – Implemented strategies to expand the client base, identify new sales opportunities, and enter untapped markets. * Training & Team Leadership – Designed and conducted sales training programs for team members and clients, ensuring product knowledge, service excellence, and improved sales techniques. * Marketing & Brand Positioning – Collaborated on marketing initiatives, promotional campaigns, and sales strategies to enhance brand visibility and market penetration. * Operational & Administrative Management – Oversaw sales reporting, forecasting, budgeting, ensuring and CRM management smooth and efficient sales operations. * Cross-Functional Collaboration – Worked closely with internal teams, suppliers, and stakeholders to align sales strategies with business objectives. With a strong background in sales strategy, business development, and customer engagement, I thrive in fast-paced, target-driven environments and I am passionate about building high-performing teams and lasting client relationships.