Stephan Barth

Senior Global Marketing Specialist - Active Category bei Specialized Bicycle Components

Kolbermoor, Bavaria, Germany

About

Experience

  • Specialized Bicycle Components (Full-time · 5 yrs)
    • Senior Global Marketing Specialist - Active Category
      Jan 2026 - Present · 6 mos

      - Brand & Category Marketing Strategy - Brand & Product Specialist for Urban, Trekking & Touring (E-) Bikes - New Product Introduction Strategy - PR & Media Relations

    • EMEA Category Marketing Lead - Active & Kids
      Sep 2024 - Mar 2026 · 1 yr 7 mos

      - Brand Marketing Strategy Development - Brand & Product Specialist for Urban, Trekking, Touring and Kids (E-) Bikes - New Product Introductions - PR & Media Management

    • Category Lead Active & Kids D/A/LU
      Jul 2022 - Aug 2024 · 2 yrs 2 mos

      - Brand and Product Specialist for Urban, Trekking and Kids (E-)bikes - Strategic market development - Coordination of go-to-market processes and projects - Support of the demand planning and sales team with category insights

  • ISPO (Munich, Bavaria, Germany)
    • Product Manager Awards & Innovation
      Jan 2020 - Jun 2021 · 1 yr 6 mos

      ISPO Brandnew / ISPO Award / Outstanding Outdoor / ISPO Textrends - product owner of ISPO Brandnew (organizational and strategic project planning) - international key account management - moderation of events

    • Project Manager ISPO Munich & OutDoor by ISPO
      Sep 2018 - Jan 2020 · 1 yr 5 mos

      responsible for the Snowsports and Shoe Community, ISPO Digitize & ISPO Job Market - project management and content creation - sales and cooperations - hall & booth planning - exhibitor support

  • Privatkundenberater at VR-Bank Rottal-Inn eG
    2013 - 2014 · 1 yr

    - Account Management - comprehensive product advice - Trainee support