City of Johannesburg, Gauteng, South Africa
With 18+ years in marketing, eCommerce, and business strategy, I specialise in building high-performing teams, driving customer acquisition, and creating growth-focused strategies that deliver measurable impact. My expertise spans integrated marketing, digital transformation, AI adoption, and customer experience optimisation. As Group Head of Marketing, I lead marketing strategies for Incredible, HiFiCorp, Russells, Bradlows, Sleepmasters, Rochester, Boardmand, OK Furniture (non RSA) and House & Home (Non RSA) that strengthen customer engagement. Career Highlights: - Built and led marketing teams from the ground up, aligning with business objectives. - Spearheaded AI adoption in marketing, enhancing automation, personalisation, and efficiency. - Acquisition strategies, expanding customer bases and improving retention. - Led award-winning campaigns, international product launches, and digital-first initiatives. - Increased Huawei South Africa’s market share with 58% through strategic marketing in 2015. - Launched multiple eCommerce platforms, optimising UX, conversion, and digital engagement. - Established loyalty and rewards programs, integrating AI-driven customer personalisation. - Managed crisis communications, PR campaigns, and brand reputation strategies. Expertise: ✔ Strategic Leadership: Proven ability to build and execute marketing strategies that drive business growth. ✔ AI & Automation: Driving AI adoption in marketing workflows, customer insights, and campaign efficiency. ✔ Acquisition & Retention: Expertise in lead generation, conversion, and customer loyalty. ✔ Team Building: Strong track record of assembling and mentoring high-performing marketing teams. ✔ Integrated Marketing: Experience across ATL, BTL & Digital in retail, eCommerce, and B2B. ✔ Digital & eCommerce: Platform development, UX optimisation, and demand generation. ✔ Omni-Channel Strategy: Aligning digital, retail, and media investments for maximum impact. ✔ Data & Personalisation: CDP integration, marketing automation. ✔ Change Management: Leading teams through digital transitions and business evolution. ✔ Coaching & Development: Certified in business coaching, driving performance through structured learning. I’ve held Executive roles at Dermalogica, Massmart and Huawei, where I refined my expertise in business growth and digital transformation. I hold degrees in Information Technology and Engineering, along with Diplomas in Loyalty and Business Coaching & Development. Passionate about AI, automation, and emerging technologies.
Pepkor Lifestyle provides value conscious mass-market customers in Southern Africa the opportunity and means to create a comfortable lifestyle, through its diversified retail and consumer finance businesses. We are differentiated and diversified retailer of Furniture, Household appliances, Consumer electronic and technology goods. In addition, we are a leading consumer finance business providing innovative financial services. JD Group is proud to be part of Pepkor Holdings Limited. Pepkor and JD Group share similar values, such as delivering value to the African consumer.
Senior marketing role responsible for premium brand development, retail expansion and professional education ecosystems for one of the world’s leading luxury skincare brands. Led marketing strategy across retail, digital and professional channels for Dermalogica South Africa within the CAVI Brands Group, overseeing brand marketing, ecommerce growth and national education programmes supporting the professional skincare ecosystem. Dermalogica is a globally recognised premium skincare brand recommended by professional therapists and distributed through a combination of professional salons, skincare clinics and retail environments. Responsible for strengthening brand equity, expanding consumer engagement across multiple touchpoints and driving the evolution of the brand from a professional channel focus into a broader retail and digital environment while maintaining its premium positioning.
• Develop and execute the Go-To-Market strategy of all advertising practices based on the retail-strategy and business objectives. • Develop and implement the marketing and advertising strategy with research and analysis of the local and international retail environment. • Integrate multi-dimensional functions within the various Omni-channels including Print, Digital, ATL, PR & Communication, Sponsorship and in-store execution. • Development of strategic marketing initiatives such as application based customer loyalty and rewards platform. • Network to identify appropriate and prospective business improvement opportunities for marketing and advertising. • Analyse, review and innovate business processes across the marketing and advertising value chain. • Develop and implement advertising and brand support services to drive sales and enhance service offerings across the Omni-channel. • Manage the Creative, Print, Production, ATL, Copywriting, QC and Campaign teams
Areas of Focus: - Drive and manage the development of the Huawei brand within the local market to achieve a 50% brand awareness increase. - Plan, conceptualize and integrate all marketing activities across Brand, Retail, Advertising, PR, Digital and Sponsorship. - Produce and direct all product launch events and GTM strategies. - Drive Communication-strategy and business objective within “Sell-in” to operators and “Sell- out” to the consumer. - Manage all marketing touch points within the consumer journey including the Huawei Culture Club app development. - Identifying potential opportunities to increase business activities through sponsorship like the Huawei international music events and sports sponsorship (Rugby and Soccer). - Explore and analyze market trends and the competitor landscape to identify new opportunities.
Areas of Focus: Group lead on Technology and other FMCG accounts including: - Microsoft - Altron – ATL - Powertech – Digital and ATL - Bytes Technology Group – Digital and ATL - XEROX – Digital and ATL - Barloworld –Digital - Avis – Digital - Integrating client Marketing-strategies and lead campaigns within the retail and advertising environment. - Control budget and expenses within the business unit in order to ensure agency profitability. - Navigate change within the account teams and establish profitability on all accounts. - Drive marketing proficiency within the agency - Participate in the development of JWT’s strategic plans. - Drive strategy and creative output of all the client projects.