Plovdiv Metropolitan Area
PR & Communications Strategist | 16+ Years Shaping Corporate Narratives | Crisis Expert | HR Business Partner I have over 16 years of experience at the intersection of PR, corporate branding, and HR. I specialize in navigating the complex narratives of multicultural environments. Drawing on my experience in the United States and Bulgaria, I help organizations align their corporate objectives with authentic public communication, bridging the gap between corporate goals and public trust. I don't just manage communications; I protect reputations and build legacies. What I bring to the table: * Crisis resilience: I calmly navigate complexity with a strategic mindset. * Brand Evolution: I lead high-impact campaigns that deliver measurable growth. * HR Synergy: Aligning employer branding with corporate identity to attract top talent. Outside the boardroom, I am a mentor and community builder dedicated to nurturing the next generation of professionals through pro bono work and social responsibility.
As an HR Business Partner with a strong focus on Strategic Communications and Public Affairs, I work at the intersection of people, purpose, and reputation. I lead internal and external communications initiatives, support organizational culture, and align HR strategies with business objectives.
As a senior PR expert at one of Bulgaria’s leading technical universities, I was responsible for building and protecting the institution’s public image and strengthening stakeholder engagement.
In this leadership role within Bulgaria’s largest energy group, I was responsible for shaping and executing the company’s public image and communications strategy across national and international platforms. My work involved direct coordination with government institutions, energy stakeholders, and international partners. This role strengthened my expertise in public diplomacy, international communications, and executive-level stakeholder management.
Local commission combating anti-social displays of minors