Steffen F.

Head of Sales @Würfelhaus EdTech · Helping Education & Coaching Businesses Build Sales Teams That Actually Close

Germany

About

Most sales problems aren't really sales problems. They're structure problems. Mindset problems. Process problems. I'm Steffen — and for the past 15+ years, I've been fixing exactly those. Right now, I'm Head of Sales at Würfelhaus, one of Germany's leading EdTech companies. I build and coach their sales team, work on mindset and energy with the reps, and collaborate directly with the founder on strategy and funnel development — including hands-on testing with my own calls. That's not theory. That's what I do every day. And it's exactly what I bring to the companies I consult. I've grown a sales team from 9 to 40 in 4 months at Tesla. Helped Swimmondo achieve 50%+ YoY revenue growth. And coached individual founders and solopreneurs from "I hate selling" to consistent closers. What I work on with clients: → Sales team coaching — mindset, energy, structure → Funnel design & process optimization → Interim Sales Management → 1:1 coaching for coaches, consultants & EdTech founders → KPI setup, call analysis, role-plays My approach: consultative, direct, no fluff. The best salespeople don't push — they understand, build trust, and create real value. If your team isn't closing the way it should — let's talk.

Experience

  • Head of Sales — Würfelhaus Verlag at Würfelhaus GmbH
    Jul 2024 - Present · 2 yrs 1 mo

    • Building and coaching the sales team — mindset, energy, process & structure • Direct collaboration with founder on sales strategy & funnel development • Hands-on funnel testing incl. own sales calls in test phases • KPI tracking, call analysis, team training & role-plays

  • Sales Consultant | Sales Coach | Sales Trainer at Steffen Fiedler Sales Consulting LLC
    May 2023 - Present · 3 yrs 3 mos

    I help coaches, consultants, and agencies sell authentically, build clear sales structures, and increase their closing rates. Key responsibilities: • 1:1 Sales coaching & team coaching • Building and optimizing sales processes • Interim sales management • Training, role-plays, and call analysis • KPI setup & reporting • Customer journey development • AI-supported sales & marketing implementation (Christiani.AI Partner)

  • Persönliche Zielverfolgung at Career Break
    Nov 2022 - May 2023 · 7 mos

    After taking some time for personal reflection and growth, I have redefined my career path and identified my strengths in sales. I am now eager to apply my skills and experience to a new challenge, and I am excited to explore opportunities that align with my personal and professional goals.

  • Sales Director at Swimmondo GmbH
    Jul 2021 - Oct 2022 · 1 yr 4 mos

    • Sales Director at a fast-growing B2C & B2B startup in the sports & fitness space • Built and led the sales process from the ground up • Achieved consistent month-over-month revenue growth of 25%+ • Managed and coached a team of 5 direct reports • Responsible for sales management, coaching & KPI tracking • Tools: HubSpot, Asana, Slack, Demodesk, MS-Office

  • Sales Director New Business at Regus
    Sep 2019 - Jun 2021 · 1 yr 10 mos

    • Sales Director New Business at the global market leader for flexible workspace solutions • Developed new B2B markets across Germany, focusing on emerging cities with 125,000+ citizens • Led and coached 15 direct reports across 35 locations • Full P&L responsibility across all managed locations • Sales management & coaching for both sales and operations teams • Tools: MS-Office, Pivotal