Geldermalsen, Gelderland, Netherlands
Versatile Product Manager with a strong sense of ownership and commercial insight. Experienced in managing end-to-end product portfolios, translating market and customer insights into profitable growth, and operating effectively within international, cross-functional environments.
Lead a Product Management team of 4 and guide the Marketing Communication and Web Development departments. Responsible for the complete EU product range, driving product strategy, launches, marketing campaigns, and pricing/profitability. Successfully renewed 75% of the product portfolio through 2-3 annual product line launches, including the most technologically advanced launch in 2026. Work effectively with international cross-functional teams to meet timings and deadlines while maintaining commercial focus
Own the full product portfolio, driving strategy through market and competitor analysis, pricing, and business case development. Lead product development and EU-compliant launches, ensuring timely delivery through international cross-functional teams. Collaborate with EU and NA marketing to support launches and sales enablement. Deliver training to sales teams, customers, and new employees via live and virtual sessions.
Managed the European product portfolio with a focus on market research, product strategy, and roadmap execution. Led new product development using Voice of Customer feedback and service data to improve usability and reduce complaints. Proactively identified market trends and resolved product issues. Expanded the EU accessories portfolio with adding new suppliers. Worked closely with marketing and sales teams for successful product launches and delivered product training across European markets.
Managed the complete office furniture range for BENELUX, performing market analysis, competitor benchmarking, and trend identification. Collaborated with factories in Malaysia to develop and launch new sit-stand furniture and soft seating lines. Worked with suppliers to introduce or adjust new products that fit our line-up. Led portfolio optimisation by phasing out outdated products and introducing new lines, supporting company recovery and growth. Partnered with marketing to drive successful product launches and trained 100+ dealers and customers on healthy office lifestyle principles to promote active working habits.
What is the correct way to successfully implement dynamic working and the use of sit/stand workstations in offices in the Netherlands? In this randomized controlled trial pilot study, the sitting time of employer and employee is measured before and after the implementation. Where the interventiongroup receives an implementation plan and the controlgroup does not, to determine if an implementation plan works to (significantly) reduce sitting time.
A happy customer is important to me. A customer needs to know that they have bought a quality product from a loyal and honest salesperson. The customer can always rely on the right advise and complains should be handled with care. Next to that I guide colleagues with the goals to train them in sales and provide them all the knowledge of the product, so they know where the product comes from and what the power and qualities are of the beautiful product they sell. Because it is all about Customer Experience.
Stimulating health, productivity and reducing the risks of prolonged sitting in office workers. I did a study on users of sit-stand desks. I investigated how often they used their desks on standing height and why they did it that less or that often. The outcome of this study is available on my LinkedIn profile. I did this study that so that in the near future people are given guidelines on how to improve their health, productivity and well-being.