Hamburg, Hamburg, Germany
Entrepreneur with 10+ years of experience building and scaling digital business models. I focus on developing structured, scalable systems that combine performance marketing, data and efficient processes to drive measurable results. At Workbee, I built a tech-enabled recruiting platform for the healthcare and social sector, helping organizations fill critical roles through a combination of digital candidate acquisition, pre-qualification and streamlined matching. My approach is pragmatic and execution-driven: understanding unit economics, identifying the key levers in a business model and turning them into repeatable, scalable processes. I am particularly interested in environments where clear operational improvements and focused execution can unlock significant growth and efficiency gains.
Built and scaled a tech-enabled recruiting platform focused on direct placement in the healthcare and social sector. Workbee helps organizations fill critical roles by combining performance marketing, candidate pre-qualification and automated workflows into an integrated, scalable system. This enables faster hiring processes and high candidate quality. Key focus areas: - Development of a fully integrated, technology-driven recruiting platform - Data-driven candidate acquisition and structured pre-qualification - End-to-end recruiting processes with a high degree of automation - Enabling clients to scale hiring efficiently in a challenging labor market
Co-founded and scaled Duden Learnattack, a digital learning platform for students in Germany, as a spin-off of the Cornelsen Group. Responsible for marketing and finance, with a strong focus on building scalable, performance-driven growth systems and establishing a data-driven operating model. Key responsibilities and focus areas: - Led all marketing activities with a focus on performance marketing across digital channels and TV, managing seven-figure annual budgets - Built and optimized scalable user acquisition funnels with a strong focus on efficiency and measurable ROI - Defined and managed key financial metrics, including unit economics and overall business performance - Contributed to the development and scaling of a subscription-based digital product Played a key role in establishing Learnattack as one of the leading digital learning platforms for students in Germany.
Worked on strategic initiatives at group level, focusing on digital transformation, new business models and growth opportunities. Collaborated closely with senior leadership and C-level stakeholders across the organization to identify, evaluate and execute strategic projects, including partnerships and M&A-related topics. Key responsibilities and focus areas: - Supported the development and execution of group-wide strategies with a focus on digital products and platforms - Initiated and managed partnerships and cooperation models with external partners and startups - Worked on M&A-related topics, including evaluation of potential targets and strategic fit - Acted as an interface between corporate structures and entrepreneurial initiatives, helping to translate strategic goals into executable business concepts Developed a strong understanding of both corporate environments and entrepreneurial execution, with the ability to operate effectively across both worlds.
Innovative performance marketing solution for SMBs.
Leading platform for care at home.